Email Marketing Executive

3 days ago


Lahore, Punjab, Pakistan Software Finder Full time $60,000 - $80,000 per year

Key Responsibilities:

  1. Develop and execute targeted email marketing campaigns
  1. Manage end-to-end campaign setup, including audience segmentation, content coordination, A/B testing and scheduling.
  1. Monitor and optimize deliverability, open rates, click-through rates and conversion rates.
  1. Create and manage automated workflows, drip campaigns and trigger-based emails.
  1. Analyze campaign performance and provide actionable insights to improve future campaigns.
  1. Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR).
  1. Handover qualified leads generated via campaigns to the sales team for follow-up.

Key Requirements:

  1. 3-5 years of proven experience in email marketing or digital marketing roles.
  1. Strong knowledge of email marketing platforms (Salesforce).
  1. Experience with CRM systems and marketing automation tools.
  1. Analytical mindset with proficiency in email campaign analytics and reporting.
  1. Understanding of deliverability factors, list hygiene and segmentation best practices.
  1. Creative approach with attention to detail and excellent copywriting skills.
  1. Ability to manage multiple campaigns and deadlines simultaneously.


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