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Digital Media Specialist

2 weeks ago

Lahore, Punjab, Pakistan Vertex IT Solutions Full time $60,000 - $80,000 per year

We are seeking a highly skilled and results-oriented
Digital Media Specialist
with proven expertise in creating, executing, and optimizing both organic and paid social media campaigns. The ideal candidate will have a strong understanding of social media advertising, audience engagement strategies, and community management, particularly in the developer and technical space. You will play a key role in driving brand awareness, engagement, and conversions through strategic content creation and targeted campaigns across multiple platforms.

Key Responsibilities:

  • Plan, create, execute, and optimize
    organic and paid social media campaigns
    across
    Facebook, Instagram, Twitter/X, YouTube, and LinkedIn
    .
  • Develop effective ad targeting strategies, audience segmentation plans, campaign budgets, and ROI tracking for paid social campaigns.
  • Manage content planning, scheduling, and analytics for organic campaigns, ensuring alignment with brand messaging and marketing goals.
  • Build, engage, and grow
    developer and technical communities
    on platforms such as
    Discord, Slack, Discourse, GitHub, and Stack Overflow
    .
  • Repurpose content into multiple formats, including static posts, carousels, reels, and short videos, tailored for both organic reach and paid promotion.
  • Collaborate with cross-functional teams using tools such as
    Jira
    to coordinate content production and approvals.
  • Apply
    SEO best practices
    to social content to maximize discoverability and engagement.
  • Monitor campaign performance through analytics tools, provide actionable insights, and recommend optimizations.
  • Stay updated on industry trends, platform updates, and emerging best practices in social and digital media.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience in managing both
    organic and paid
    social media campaigns.
  • Strong understanding of
    ad targeting, audience segmentation, campaign budgeting, and ROI tracking
    .
  • Demonstrated success in
    community management
    for developer or technical audiences.
  • Proficiency in creating multi-format content for different campaign objectives.
  • Familiarity with collaboration tools like
    Jira
    .
  • Knowledge of
    SEO best practices
    for social content.
  • Strong analytical, creative, and communication skills.

Preferred Skills:

  • Experience with paid advertising platforms such as
    Facebook Ads Manager, LinkedIn Campaign Manager, and Google Ads
    .
  • Familiarity with analytics tools like
    Google Analytics, Sprout Social, or Hootsuite
    .
  • Background in SaaS, tech, or software development industry marketing.