Social Media Manager

17 hours ago

Karachi, Sindh, Pakistan Retail online Full time $30,000 - $60,000 per year

Job Overview

We are seeking an experienced and creative Social Media Manager to lead our social media initiatives across multiple platforms. The ideal candidate will be responsible for developing high-impact strategies, creating engaging content, managing online communities, and driving brand awareness and customer engagement. This role requires a blend of creativity, analytical skills, and the ability to manage multiple projects and team members effectively.

Key Responsibilities

Strategy & Planning

  • Design, develop, and execute creative and engaging social media strategies aligned with business goals.
  • Identify emerging consumer trends to guide campaign planning and content creation.
  • Conduct competitor analysis and provide actionable insights to improve performance.

Content Creation & Management

  • Manage day-to-day activities across all social platforms including Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, TikTok, Snapchat, Tumblr, and YouTube.
  • Adapt and optimize content for different platforms and audience segments.
  • Plan, create, and/or coordinate original multimedia content using tools such as Sprinklr, Hootsuite, Buffer, Asana, and Later.
  • Develop, launch, and manage creative social media campaigns, including contests and promotions.

Community Engagement

  • Manage online communities by responding to comments, messages, and initiating discussions to enhance engagement.
  • Build and maintain strong relationships with influencers and content creators across relevant platforms.

Analytics & Reporting

  • Monitor, track, and analyze performance metrics using tools like Google Analytics, Facebook Audience Insights, and platform-specific dashboards.
  • Prepare regular reports with insights, trends, and recommendations for improvement.
  • Research and evaluate new tools and technologies to improve measurement, reporting, and overall social media performance.

People & Stakeholder Management

  • Manage, coach, and motivate junior team members such as Social Media Executives and Assistants.
  • Collaborate with cross-functional teams to ensure alignment between social media and broader marketing efforts.
  • Manage and track social media budgets effectively.
  • Educate internal teams on best practices for social media usage (for in-house roles).
  • Liaise with clients regularly via phone, email, video calls, or in-person meetings.

Skills & Qualifications

  • Proven experience as a Social Media Manager or similar role.
  • Strong understanding of all major social media platforms and latest trends.
  • Excellent communication, copywriting, and storytelling skills.
  • Experience with content creation, influencer management, and community engagement.
  • Proficiency in social media scheduling and analytics tools.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Leadership experience with the ability to mentor junior staff.

Compensation & Benefits:

  • Market-competitive salary with annual performance-based bonuses.
  • Comprehensive family medical insurance coverage.
  • Supportive, collaborative work culture offering international exposure and long-term career growth opportunities.

Location: DHA Phase 5, Karachi

Job Type: Full-Time

Job Type: Full-time

Work Location: In person

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