Digital Communication Consultant

Application period 13-Aug-2025 to 27-Aug-2025
Functional Responsibilities:

• Content Production and Creative Development
• Design and produce high-quality visual content including graphics, illustrations, carousels, GIFs, infographics, and digital layouts for social media, campaigns, and donor visibility, using Adobe Creative Suite, Canva, and other relevant design software.
• Capture and edit original photography and videography from UNICEF-supported events, activities, and field missions in line with ethical storytelling and brand guidelines.
• Conceptualize and produce multimedia content (videos, reels, animations, stories) that highlight programme impact, amplify children's voices, and support advocacy goals.
• Assist in developing and maintaining the social media editorial calendar, aligning content with international days, campaigns, key events, and emerging trends.
• Draft clear, compelling, and audience-appropriate copy for social media captions, scripts, and longer-form web stories, aligned with UNICEF's style and tone.
• Collaborate with internal teams and vendors to manage production timelines and ensure quality control for all digital assets.
• Support the promotion and dissemination of UNICEF content across platforms and partners.
• Community Management and Digital Engagement
• Support day-to-day management of UNICEF Pakistan's social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok), including scheduling posts, uploading content, and moderating comments/messages.
• Apply community engagement best practices to build positive interactions, increase participation in discussions, and grow a supportive online presence for children's rights.
• Monitor public conversations, trending topics, and current events to identify opportunities for digital response and real-time engagement.
• Coordinate with the Digital Communication Specialist to ensure that responses are timely, accurate, and aligned with UNICEF's positioning.
• Monitoring, Insights, and Performance Reporting
• Track social media and content performance using in-built platform analytics, Hootsuite, and other tools, and provide regular reports on reach, engagement, and growth.
• Extract digital insights to inform content strategy, adapt creative direction, and optimize engagement.
• Monitor and evaluate campaign performance and audience behavior to strengthen digital advocacy efforts and improve impact.
• Knowledge Management and Asset Organization
• Support the organization and maintenance of digital assets including photos, videos, and graphics, ensuring accurate tagging and documentation.
• Upload final content to relevant internal platforms including SharePoint, WeShare, and YouTube, following consent and archival protocols.
• Participate in weekly content planning meetings with the Digital Communication team to align upcoming priorities and campaign moments.
• Assist in maintaining content calendars, message banks, and updated communication materials for internal use.

Education/Experience/Language requirements:
Education:
A university degree in Communication, Journalism, International Development, or any related field, including Marketing, Media Sciences, or Advertising, with a focus on digital and social media platforms (e.g., Facebook, Twitter/X, Instagram, TikTok, YouTube, LinkedIn).

Experience:

• A minimum of 1-2 years of professional and progressive work experience in communication, journalism, or digital content production, with a focus on public advocacy, digital marketing, or campaign development for social impact.
• Demonstrated technical skills in graphic design, photography, video filming and editing, and use of Adobe Creative Suite, Canva, and other relevant design and editing tools.
• Proven ability to write compelling copy for both short-form (social media) and long-form (stories, blogs, scripts) formats.
• Experience in using social media insights, platform analytics, and social listening tools to inform content planning and improve digital performance.
• Experience working directly with young people or co-creating content with adolescents (e.g., Reels, TikToks, youth-led campaigns) is an asset.
• Prior experience with UNICEF, UN agencies, or international NGOs is an asset.

Language Requirement:
Excellent command of written and spoken English and Urdu is essential.

Skills and Competencies
:

• Demonstrates strong understanding of web and social media platforms, their reach, and how to tailor content for diverse audiences, especially in the context of Pakistan.
• Highly proficient in content development, editing, and visual storytelling, including graphic design, photography, and video production.
• Ability to think creatively and develop innovative communication solutions in fast-paced or evolving digital environments.
• Skilled in writing, proofreading, and editing clear, engaging, and audience-focused copy in both English and Urdu, with sensitivity to tone and context.
• Demonstrates the ability to clearly communicate ideas and information in both written and verbal form.
• Strong understanding of community engagement, online moderation, and responsive digital communication practices.
• Familiarity with knowledge management tools and best practices for organizing and archiving communication assets is an asset.
• Prior experience working with a UN agency, NGO, or international development organization is an asset.
• Understanding of child rights and ethical considerations in the use of images, stories, and voices of children is essential.
• Highly organized with excellent attention to detail.
• Able to work both independently and collaboratively within a team structure.

• Specific technical skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, and related design and editing tools.

• Experience using Hootsuite, native platform insights, and social media analytics tools for monitoring and reporting.

Think big. Meet challenges head-on. Help people build better lives.

UNOPS embraces diversity and is committed to equal employment opportunities. Our workforce is made up of people from varied nationalities, cultures and races. They speak a range of languages and have different gender identities, sexual orientations, and abilities.

We encourage women and candidates from underrepresented groups in UNOPS to apply. These include candidates from racialized and/or indigenous groups, members of minority gender identities and sexual orientations, and people with disabilities. Click apply and join us

Remarks: Please note that only shortlisted candidates will be contacted and advance to the next stage of the selection process.