Senior E-Commerce Executive

17 hours ago

Lahore, Punjab, Pakistan Empire Visa Consultants Full time 300,000 - 600,000 per year

Job Title:
E-Commerce Executive

Location:
Lahore, Pakistan (Onsite)

Employment Type:
Full-time

Department:
Digital Marketing / E-Commerce

Work Hours:
Monday to Saturday (2:00 pm – 11:00 pm)

About the Role:

We are seeking a
results-driven E-Commerce Executive
to manage and grow our online presence across Shopify, digital advertising platforms, and SEO channels. The ideal candidate will have hands-on experience in digital marketing, paid media, and e-commerce operations — with a passion for data-driven decision-making and creative campaign execution.

You will play a key role in optimizing online store performance, managing paid ad campaigns (Meta, Google Ads), improving search rankings, and enhancing the overall customer journey.

Key Responsibilities:

  • Shopify Store Management
  • Manage daily operations of Shopify/WordPress e-commerce stores.
  • Oversee product listings, descriptions, imagery, and on-site optimization for better UX and conversion rates.
  • Coordinate with suppliers and fulfilment partners to ensure timely product delivery.
  • Digital Advertising (PPC & Paid Social)
  • Plan, execute, and monitor Meta (Facebook/Instagram) and Google Ads campaigns for traffic and ROI growth.
  • Conduct audience segmentation, A/B testing, and budget optimization.
  • Track performance and deliver regular campaign analytics reports.
  • SEO & Content Optimization
  • Conduct keyword research, on-page/off-page SEO, and technical audits.
  • Collaborate with the content team to ensure SEO-friendly blogs, landing pages, and product descriptions.
  • Monitor rankings and traffic via Google Search Console, SEMrush, or Ahrefs.
  • Analytics & Performance Tracking
  • Use GA4, Looker Studio, and Google Tag Manager to evaluate campaign and website performance.
  • Develop dashboards and insights to support marketing strategy and business growth.
  • Social Media & Branding
  • Assist in managing social media platforms and community engagement.
  • Support the creation of visual and written content aligned with brand identity and campaign goals.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • 2–4 years of experience in
    E-Commerce, Digital Marketing, or Paid Media
    (Shopify experience preferred).
  • Proficiency in
    Meta Ads Manager, Google Ads, SEO tools (Ahrefs, SEMrush, Screaming Frog)
    .
  • Understanding of
    GA4, Google Tag Manager, and Looker Studio
    .
  • Strong analytical mindset and attention to detail.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Excellent communication and problem-solving skills.
  • Creative flair for content and an eye for design (Canva/Figma knowledge is a plus).

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