Marketing Director

Job Title: Marketing Director (B2B, B2C & eCommerce)

Location: Lahore, DHA, Phase 8

Job Type: Full-Time

Department: Marketing & Operations

Reports To: CEO / CMO

Job Overview:

We are looking for an experienced and results-oriented Marketing Director to lead our integrated marketing strategy across B2B, B2C, and eCommerce markets. This senior leadership role requires a visionary thinker with hands-on expertise in digital marketing, brand building, content marketing, product launches, and brand promotion for various projects.

The ideal candidate will have a proven track record of designing and executing end-to-end marketing campaigns that drive awareness, acquisition, retention, and revenue growth across digital and traditional channels.

Key Responsibilities:

Strategic Leadership & Planning

• Design and execute a unified marketing strategy across B2B, B2C, and eCommerce sectors.
• Align marketing initiatives with business goals, sales objectives, and customer experience strategies.
• Lead cross-functional teams across digital, brand, performance, and content marketing verticals.
• Guide strategic planning for market expansion, positioning, and competitive analysis.

End-to-End Digital Marketing

• Oversee the full digital marketing funnel including SEO, SEM, social media, email, programmatic, retargeting, and affiliate marketing.
• Manage and optimize digital campaigns focused on traffic growth, conversion, retention, and ROI.
• Leverage tools like Google Analytics, Meta Ads, HubSpot, and marketing automation platforms for performance measurement and optimization.

End-to-End Brand Marketing

• Develop and manage brand identity, voice, and positioning across all platforms and communications.
• Lead brand storytelling, visual content strategies, and cross-channel consistency.
• Build long-term brand equity through omnichannel initiatives and emotional engagement.

End-to-End Content Marketing

• Drive a strategic content roadmap aligned with buyer journeys for both B2B and B2C audiences.
• Manage development of blogs, video content, product stories, case studies, email sequences, and campaign creatives.
• Collaborate with internal teams and agencies to ensure high-quality, impactful content delivery.

Product Launch & Promotion

• Lead go-to-market strategies for new product launches and category expansions.
• Coordinate cross-functional launch activities including campaign planning, channel selection, messaging, and timing.
• Design and execute multi-channel product promotion strategies that support sales goals and customer acquisition.

B2B & B2C Execution

• Create tailored marketing campaigns for B2B and B2C target audiences.
• Support demand generation, lead nurturing, and customer lifecycle marketing.
• Work closely with the sales team to align messaging, generate qualified leads, and shorten the sales cycle.

Analytics, Reporting & Budgeting

• Define and track KPIs across all campaigns; use data to guide strategy and decision-making.
• Own and manage the marketing budget, ensuring optimal resource allocation and ROI.
• Deliver regular performance reports to leadership with actionable insights.

Required Qualifications:

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in marketing leadership roles across B2B, B2C, and/or eCommerce.
• Deep, hands-on knowledge of end-to-end digital marketing, brand marketing, and content marketing.
• Demonstrated experience launching and promoting products from concept to market success.
• Proven ability to lead and scale high-performing marketing teams.
• Strong strategic thinking, creativity, analytical skills, and commercial acumen.
• Excellent communication, project management, and leadership skills.

Preferred Qualifications:

• Experience with eCommerce platforms (e.g., Alibaba, Shopify, WooCommerce, Magento).
• Familiarity with CRM and automation tools (e.g., HubSpot, Salesforce, Marketo).
• Prior success managing marketing efforts in fast-paced, high-growth environments.
• Google Ads, Meta Ads, or other certifications are a plus.

Why Join Us?

This is a unique opportunity to lead the marketing direction of a fast-scaling company with a multi-channel presence. If you're passionate about building brands, launching products, leading marketing innovation, and driving real business impact — we want to hear from you.

Job Type: Full-time

Pay: Rs400, Rs500,000.00 per month

Experience:

• Marketing : 5 years (Required)

Work Location: In person