Digital Marketing Director

Job Description – Digital Marketing Director
Position Overview

We are looking for a
visionary Digital Marketing Director
to lead our global digital strategy and brand growth initiatives. This senior leadership role requires an
exceptional strategist and creative thinker
with the ability to build powerful brand narratives, design innovative digital campaigns, and deliver measurable business results. The ideal candidate will have
10+ years of experience
in the
Real Estate and IT industries
, with deep knowledge of
global market trends, consumer behavior, PR, influencer marketing, and performance-driven campaigns
.

Key Responsibilities
1. Strategic Leadership

• Define and implement the overall
  digital marketing vision, roadmap, and strategies
  to enhance brand reputation and global reach.
• Drive integrated marketing campaigns across
  paid, owned, and earned media
  channels.
• Align digital marketing initiatives with corporate goals, sales strategies, and market expansion plans.

2. Brand Building & Positioning

• Strengthen brand identity, storytelling, and market positioning across international markets.
• Ensure brand consistency across all digital touchpoints and campaigns.
• Monitor
  global industry trends and competitor strategies
  to stay ahead in innovation.

3. Performance Marketing

• Oversee paid media strategies including
  Google Ads, Meta Ads, YouTube, LinkedIn, and programmatic advertising
  .
• Optimize campaigns for
  ROI, lead generation, and revenue growth
  .
• Manage SEO/SEM, retargeting, and growth marketing funnels.

4. Social Media & Influencer Marketing

• Direct
  social media strategy, content direction, and community engagement
  .
• Build influencer and partnership ecosystems to drive authentic engagement and market credibility.
• Lead PR strategies to enhance visibility in both traditional and digital media.

5. Data & Analytics

• Establish KPIs, dashboards, and performance frameworks to evaluate marketing success.
• Use insights from
  Google Analytics, Meta Insights, and advanced analytics tools
  to guide decision-making.
• Implement data-driven marketing automation and personalization strategies.

6. Team & Stakeholder Management

• Lead and mentor a high-performing marketing team.
• Collaborate cross-functionally with leadership, product, and sales teams to align efforts.
• Manage marketing budgets, vendors, and agency relationships efficiently.

Requirements

• Experience:
  10+ years in digital marketing, with at least 5 years in a senior leadership role.
• Industry Expertise:
  Strong background in
  Real Estate and IT industries
  with proven global campaign management experience.
• Core Skills:
• Expert in
  performance marketing, PR, influencer management, and digital branding
  .
• Strong knowledge of
  global market trends, emerging platforms, and consumer insights
  .
• Proficiency in
  Google Ads, Meta Business Suite, SEO/SEM, and marketing automation tools
  .
• Leadership:
  Track record of leading teams, managing large budgets, and delivering impactful results.
• Education:
  MBA/ Master's in Marketing, Digital Media, or related field (preferred).

Preferred Qualities

• Strategic thinker with a
  global mindset and innovation-driven approach
  .
• Strong
  analytical and decision-making skills
  with a creative edge.
• Excellent
  communication, negotiation, and stakeholder management abilities
  .
• Passion for building
  world-class digital brands
  .

Why Join Us?

• Play a
  pivotal leadership role
  in shaping the digital future of the brand.
• Exposure to
  global markets, cutting-edge tools, and creative campaigns
  .
• Work with a dynamic leadership team in a fast-growing environment.
• Competitive executive package with performance-driven incentives.