Facebook Marketer – Journal Publication Campaign
1 week ago
Position: Experienced Facebook Marketer – Journal Publication Campaign
Company: SourceCode
Location: PECHS Block 3, Karachi
Shift Timing: 3:00 PM – 12:00 AM
Job Overview:
SourceCode is looking for an experienced and creative Facebook Marketer to manage and grow our Journal Publication Campaigns. The ideal candidate will have a strong understanding of Facebook Ads, audience targeting, content marketing, and campaign analytics to generate quality leads and engagement for journal publications.
Key Responsibilities:
- Plan, execute, and optimize paid Facebook campaigns for journal publication promotion.
- Conduct market and audience research to identify target groups and opportunities.
- Create engaging ad copies, visuals, and CTAs aligned with campaign goals.
- Monitor campaign performance, analyze metrics, and implement improvements for ROI optimization.
- Manage ad budgets effectively to achieve maximum reach and conversions.
- Collaborate with the content and design teams to ensure consistent messaging and branding.
- Stay updated with Facebook Ads trends, tools, and algorithm changes.
Qualifications:
- Proven experience in Facebook Ads Management (minimum 1–2 years).
- Strong understanding of lead generation, A/B testing, and conversion tracking.
- Experience with journal, publication, or academic campaign marketing is a plus.
- Excellent analytical, communication, and reporting skills.
- Creative mindset with attention to detail and campaign performance.
- Ability to work during evening shift (3 PM – 12 AM).
What We Offer:
- Competitive salary with performance-based incentives.
- Opportunity to work on global marketing campaigns.
- Supportive and growth-oriented work environment.
Job Type: Full-time
Location: On-site – PECHS Block 3, Karachi
Shift: 3:00 PM – 12:00 AM
Join SourceCode and take the lead in driving impactful digital campaigns that make a difference
Job Type: Full-time
Pay: Rs80, Rs100,000.00 per month
Work Location: In person
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