Growth Marketing Manager

We are seeking a
Growth Marketing Manager

with 3–4 years of hands-on experience in performance marketing, B2B lead generation, and demand generation for
IT services and consulting in the U.S. market

.

This role requires a data-driven, results-oriented marketer who can design, execute, and scale
multi-channel growth strategies

. You will own the entire funnel — from awareness to acquisition and pipeline acceleration — ensuring a consistent flow of high-quality leads that convert into revenue.

Key Responsibilities
Growth & Lead Generation

• Develop and execute
  end-to-end growth marketing strategies

tailored to U.S.-based enterprises and SMBs.
- Conduct market research to
define ideal customer personas

, identify industry-specific opportunities, and uncover competitive insights.
- Build and manage
multi-channel lead generation campaigns

(paid media, SEO, LinkedIn, ABM, content, email nurturing, and retargeting).
- Design
conversion-focused lead funnels

that deliver measurable ROI and align with sales goals.

Paid Media, SEO & Content

• Plan, launch, and scale
  Google Ads (Search, Display, YouTube)

,
Meta Ads

, and
LinkedIn Ads

targeting decision-makers in IT, consulting, and enterprise services.
- Drive
organic visibility

through advanced SEO (on-page, off-page, and technical) optimized for U.S. search intent.
- Partner with content teams to create
case studies, thought-leadership articles, whitepapers, and webinars

that engage and capture leads.
- Support
account-based marketing (ABM) campaigns

to target high-value enterprise accounts.

Analytics & Optimization

• Own and track
  key funnel metrics

: CPL, CAC, CTR, CPA, ROAS, LTV, MQL→SQL conversion, and pipeline contribution.
- Use
Google Analytics 4, Tag Manager, Search Console, and CRM dashboards

for tracking and reporting.
- Run
A/B testing, CRO initiatives, and landing page optimization

to maximize conversion rates.
- Build data-driven dashboards and present
growth forecasts and performance insights

to leadership.

Collaboration & Alignment

• Work closely with
  Sales, SDRs, and Business Development

teams to ensure seamless lead handoff and pipeline acceleration.
- Partner with leadership to
align marketing KPIs with revenue goals

and go-to-market strategies.
- Coordinate with
design, product, and delivery teams

to ensure brand consistency and messaging clarity across all touchpoints.

Requirements

• 3–4 years of
  growth/performance marketing

experience with proven
B2B lead generation success in the U.S. market

.
- Strong expertise in
Google Ads, LinkedIn Ads, Meta Ads, and SEO

.
- Experience with
CRM & automation tools

(HubSpot, Salesforce, Marketo, or similar).
- Solid understanding of
funnel building, lead nurturing, and pipeline acceleration

.
- Strong
analytical mindset

with the ability to turn data into growth strategies.
- Excellent
communication and collaboration skills

with cross-functional teams.

Nice-to-Have

• Experience with
  ABM (Account-Based Marketing)

and enterprise-level campaigns.
- Familiarity with
programmatic advertising, TikTok Ads, or emerging U.S. ad platforms

.
- Knowledge of
CRO frameworks, funnel optimization, and lead scoring models

.
- Experience building
marketing automation workflows

(HubSpot/Marketo/Pardot).
- Understanding of
U.S. enterprise buying behavior

in IT services and consulting.

What We Offer

• Competitive
  salary + performance-based bonuses

.
- Opportunity to
own and scale high-impact U.S.-focused growth campaigns

.
- A collaborative, fast-paced environment with
clear career progression

.
- Exposure to
international markets

and the chance to work with enterprise clients.
- A role where your
impact directly drives revenue and client growth

.