Digital Marketing Specialist

5 days ago

Islamabad Dha PhaseIi, Pakistan Cplus Soft (Pvt) Ltd Full time 800,000 - 1,200,000 per year

Requirements and Responsibilities:

  • Develop and execute end-to-end digital marketing strategies across paid, organic and retention channels.
  • Plan, build and optimise marketing funnels to drive lead generation, conversion and revenue growth.
  • Manage and optimise paid media campaigns (Google Ads, Meta/FB, YouTube, Display, etc.) including audience targeting, creative testing and budget allocation.
  • Conduct SEO (on-page, off-page, technical) and SEM efforts to increase organic visibility and paid search performance.
  • Create, publish and optimise content (blogs, social media, video, email) aligned with brand voice and target audience.
  • Manage social media strategy, organic growth, paid campaigns and platform analytics.
  • Use marketing automation and CRM systems (email drip campaigns, lead-nurture flows, retargeting) to convert and retain customers.
  • Set up tracking, analytics, dashboards (Google Analytics, data studio, etc.) to measure performance; derive insights and optimise campaigns accordingly.
  • Collaborate cross-functionally with design, development and content teams to build landing pages, creatives and campaign assets.
  • Stay current with digital marketing trends, platforms, tools and best practices and recommend innovations to improve performance.

Job Type: Full-time

Application Question(s):

  • Can you join immediately ?
  • What is your current salary ?
  • What is your expected salary ?
  • This will be an onsite job in DHA 2 near Giga Mall. Can you commute on daily basis ?

Work Location: In person

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