Social Media Creative Head – Cosmetics

We're on the hunt for a passionate, beauty-savvy, and highly creative Social Media Creative Head to lead our brand's digital and social content direction. If you live and breathe beauty trends, love crafting compelling stories, and have a sharp eye for what clicks online — this role is for you.

You'll be the creative force behind our social media presence, setting the tone for our campaigns and guiding a talented team of designers, creators, and strategists. Your work will directly shape how beauty lovers experience and connect with our brand online.

Key Responsibilities:

• Lead Creative Direction – Own the creative vision for all social platforms, ensuring every post, reel, and story aligns with our brand's tone, aesthetic, and identity in the beauty space.
• Trend-Driven Content Creation – Ideate and direct content that taps into beauty trends, product launches, tutorials, seasonal moments, and social media culture (hello, TikTok and Reels).
• Campaign Ideation & Execution – Drive full-scale campaign development — from brainstorming visuals to producing short-form videos, influencer-led content, and scroll-stopping creatives.
• Team Leadership – Lead and inspire a team of content creators, designers, editors, and social managers to bring the brand to life across platforms.
• Influencer & UGC Strategy – Collaborate with the influencer and PR teams to blend creator content into the overall social strategy and boost authenticity and engagement.
• Performance-Driven Creativity – Partner with analytics teams to monitor what's working, learn from audience behavior, and refine content for better reach and results.
• Brand Voice & Consistency – Ensure every piece of content feels on-brand — from captions and visuals to tone and storytelling.
• Cross-Team Collaboration – Work closely with product, packaging, e-comm, and PR teams to align social content with new launches, campaigns, and events.

What We're Looking For:

• Graduation or Master computer Sciences.
• 4–6 years of experience in social media, digital content, or creative direction — ideally in the beauty, fashion, or lifestyle space
• Deep understanding of social platforms (Instagram, TikTok, YouTube, Pinterest) and content formats that perform
• A creative portfolio that shows off successful beauty or lifestyle campaigns
• Passion for cosmetics, skincare, and beauty culture (you know what's trending before it trends)
• Skilled with tools like Adobe Creative Suite, Figma, Canva, and scheduling platforms like Later, Hootsuite, or Meta Business Suite
• Strong leadership and communication skills — with the ability to manage people and projects smoothly
• Experience working with influencers, content creators, and makeup artists is a big plus

Bonus Points If You:

• Are obsessed with beauty aesthetics, social trends, and pop culture
• Understand Gen Z, Millennials, and how they engage with beauty content
• Have experience scripting or producing short-form video content
• Are confident directing talent (or even stepping in front of the camera if needed)

What You'll Get:

• A vibrant, creative, and fast-paced work culture
• The chance to shape the visual and creative voice of a growing beauty brand
• Competitive salary, benefits, and exclusive product discounts
• Opportunities to attend shoots, beauty events, and industry activations
• WhatsApp Number

Job Type: Full-time

Pay: Rs100, Rs200,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• This question adheres to Indeed's guidelines as it avoids any reference to personal, sensitive, or protected characteristics, and focuses solely on the candidate's professional experience, qualifications, and ability to perform in the role.

Education:

• Bachelor's (Required)

Experience:

• 6-years: 3 years (Required)

Language:

• English, Urdu (Required)

Location:

• Lahore (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person