digital marketing strategy

2 weeks ago


Rawalpindi, Punjab, Pakistan Vizion Technologies Full time 300,000 - 600,000 per year

We are hiring a Digital Marketing Strategy & Research Analyst for our brands and ongoing projects.

This is not a content creation role.

Focus is on
data, research, planning, and campaign performance.

Each brand has a different audience, so strategy will vary accordingly.


Location:
Onsite — Rawalpindi Office


Experience:
Minimum 2 years required


Level:
Intermediate

MAIN ROLE: STRATEGY & ANALYSIS

Your job is to manage marketing data, analyze results, and plan actions for better ad performance and brand positioning.

CORE RESPONSIBILITIES (CAMPAIGNS)



Ad Strategy Management

Plan, monitor & optimize ROI on:

  • Google Ads (Search & YouTube)
  • Meta Ads (Facebook & Instagram)
  • Etsy Ads & TikTok Shop Ads



Promotion Planning

Plan deals, coupons, and offers to improve conversions.

RESEARCH RESPONSIBILITIES



Competitor Research

Analyze competing brands (e.g., Medicine, Kids Fashion, etc.)



Market Trends

Study audience behavior, pricing, and seasonal patterns.



Content & Platform Insights

Find what kind of content and campaigns perform best per platform.

SKILLS & REQUIREMENTS


• Intermediate-level knowledge of digital marketing strategy


• Minimum 2 years of practical experience


• Strong analytical mindset (data interpretation & reporting)


• Familiar with Meta & Google Ads platforms


• Organized, detail-oriented, and clear communication

HOW TO APPLY

  • Please make sure your
    CV/Resume is attached
    to your LinkedIn profile.
  • Salary
    will be finalized after the interview based on experience and performance.


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