Social Media Expert

2 days ago

Islamabad, Islamabad, Pakistan GK Hair Full time $40,000 - $60,000 per year

About Us

GK Hair Professional is a global leader in the hair care industry, known for delivering premium products and innovative solutions. Our mission is to empower individuals to look and feel their best. As we continue to expand, we are looking for a creative and driven
Social Media Expert
to enhance our digital presence and expand our online community.

Role Overview

As a Social Media Expert, you will be responsible for creating and executing strategies that build awareness, engagement, and trust across our social media platforms. You will represent the voice of GK Hair, connect with our audience, and ensure that every post reflects our brand's identity. Your success will be measured by growth in reach, engagement, and direct contributions to business objectives such as lead generation and sales.

Key Responsibilities:

Content Creation & Strategy

  • Plan, design, and publish engaging content (posts, videos, stories, and reels) tailored to Instagram, Facebook, TikTok, Pinterest, LinkedIn, and other platforms.
  • Ensure all content is aligned with GK Hair's brand style, tone, and goals.

Community Management

  • Build and maintain strong relationships with followers, stylists, and influencers.
  • Respond to comments and messages in a timely, professional manner.
  • Create genuine conversations, not just replies.

Analytics & Insights

  • Track and analyze key performance metrics such as reach, engagement, and conversions.
  • Use insights from TikTok Analytics, Google Analytics, and other tools to improve performance.
  • Monitor competitors and stay updated on social media trends and algorithm updates.

Collaboration

  • Work with the marketing teams to create impactful campaigns and visuals.
  • Partner with education teams to showcase product benefits and techniques.
  • Collaborate with influencers and content creators on campaigns, from outreach to performance tracking.

Skills & Qualifications

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3+ years of experience managing brand social media accounts (beauty, fashion, or lifestyle preferred).
  • Strong knowledge of major platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, Snap Chat) and what works on each.
  • Excellent writing, editing, and communication skills with flawless English.
  • Proficiency in Canva and other content/design tools.
  • Experience with social media management and analytics tools.

What We Offer

  • Competitive Salary
    – Paid in USD.
  • Benefits
    – Including EOBI and Provident Fund.
  • Growth Opportunities
    – Work with a global brand and advance your career.
  • Collaborative Environment
    – A creative, innovative, and supportive team.
  • Performance Bonus
    – Punctuality and contribution-based incentives.

How to Apply

If you are a creative and strategic professional ready to take our brand to the next level, please send your resume to

with the subject line:

Application – Social Media Expert

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