Digital Marketing Manager

5 days ago

Karachi, Sindh, Pakistan SQUARE ONE MALL Full time 600,000 - 1,200,000 per year

Job description;

  • Develop and implement a comprehensive digital marketing strategy aligned with the mall's marketing and footfall objectives.
  • Manage the mall's online presence along with monthly content calendar for social media platforms.
  • Create engaging, creative posts for mall and tenant sales coverage (images, videos, reels, stories) in coordination with the agency along with a strong eye on online community.
  • Ensure consistent brand tone and visual identity across all digital channels and website. Improve website SEO and user experience.
  • Conceptualize creative campaigns, influencer/bloggers collaborations, and mall storytelling ideas. Build strong relationships with tenants to promote their brands digitally.
  • Plan and execute paid ad campaigns on Meta, Google, YouTube, TikTok and any other digital platform to increase visibility and footfall.
  • Optimize ad performance through A/B testing, audience targeting, and data analysis.
  • Support offline events through digital amplification.
  • Track and report performance across all digital channels.

Qualifications & Skills;

  • Bachelor's or Master's degree in Marketing, Digital Media, or a related field.
  • 3–5 years of experience in digital marketing (retail, mall, or FMCG industry or agency preferred).
  • Strong understanding of social media platforms, paid ads, and analytics tools.
  • Creative mindset with the ability to think visually and strategically.
  • Excellent communication and writing skills.
  • Hands-on experience with Meta Business Suite, Google Ads, Google Analytics, and Canva/Adobe tools (preferred).
  • Team player with project management skills and the ability to handle multiple campaigns.

apply at

Job Type: Full-time

Work Location: In person

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