Digital Marketing Manager

5 days ago

Lahore, Punjab, Pakistan UY Collection Full time 250,000 - 500,000 per year

Company Description

At UY Collection, we curate a movement by transforming the fashion industry through a unique platform that bridges the gap between emerging South Asian designers and a global audience. Founded in Lahore, Pakistan, we cater to markets in the USA, UK, and Europe. Our mission is to offer ready-to-wear, custom, resale, and rental fashion experiences while empowering local artisans and designers. We operate on a lean, order-based model to minimize waste and maximize creativity, fostering a sustainable and quality-driven fashion experience. Our future goals include launching a circular fashion marketplace, expanding customization services, and scaling revenue and team growth while combining tradition with technology.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Lahore. The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing strategies. Daily tasks include overseeing social media marketing, generating leads, conducting web analytics, and optimizing digital marketing campaigns. This role requires strong coordination with various departments to ensure cohesive marketing efforts and the achievement of business goals.

Qualifications

  • Proficiency in Social Media Marketing, Performance Marketing and Lead Generation
  • Experience in Marketing and Digital Marketing
  • Knowledge of Web Analytics tools and techniques
  • Strong organizational and project management skills
  • Excellent written and verbal communication skills
  • Ability to work effectively in a collaborative, on-site environment
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Experience in the fashion industry is a plus

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