Digital Marketing Creator

About Charmiy

Charmiy is a new and dynamic social networking platform dedicated to next Gen for connecting like minded people globally. Our mission is to build an authentic, engaging, and supportive online community. We are looking for a highly motivated, creative, and results-driven professional to be the face and voice of Charmiy across major social channels.

Position Summary

We are seeking a unique individual who is both an authentic content creator and a strategic social media marketer. This role requires a hands-on approach to generating engaging video and static content, managing our social media presence, hosting live online events, and, most critically, driving organic conversion of viewers into loyal followers and active users on the Charmiy platform. The ultimate goal is to generate organic growth and sign-ups for the Charmiy social networking platform.

Key Responsibilities

1. Content Creation & Strategy:

• Create and Produce: Plan, script, shoot, edit, and publish high-quality, engaging, and platform-specific content (video, short-form video, images, carousels, stories, reels, etc.) across platforms like TikTok, Instagram, YouTube, and LinkedIn.
• Authentic Storytelling: Act as the main content host and on-screen personality, effectively communicating Charmiy's unique value proposition and brand personality.
• Content Calendar: Develop and maintain a rigorous content calendar aligned with marketing goals and platform-specific best practices.

2. Social Media Management & Growth:

• Community Conversion: Implement strategies and tactics to convert casual viewers into dedicated followers and, ultimately, registered users and subscribers on the Charmiy platform (our primary KPI).
• Daily Management: Oversee day-to-day management of all social media channels, including scheduling posts, community management (responding to comments/DMs), and performance tracking.
• Trend Monitoring: Stay ahead of social media trends, algorithm changes, and new features to ensure Charmiy's content remains fresh and highly visible.

3. Online Event Hosting & Engagement:

• Host Events: Plan, promote, and host engaging live online events, webinars, or streams (e.g., Q&As, interviews, tutorials) to drive traffic and sign-ups to Charmiy.
• Engagement: Actively engage with the Target Audience (TG) during events, encouraging interaction and clearly directing them to join the Charmiy platform.
• User-Generated Content (UGC): Encourage and curate UGC from our existing user base to feature on social channels.

4. Performance Analysis & Reporting:

• Track, analyze, and report on key social media metrics, with a strong focus on conversion rates from social channels to Charmiy sign-ups.
• Use data insights to refine content strategy, posting times, and engagement tactics.

Qualifications

Experience: 3+ years of proven professional experience in digital marketing, social media management, or content creation.

• Creator Portfolio: A strong portfolio or public social media profile demonstrating high-quality video production, on-screen presence, and successful audience engagement/growth.
• Conversion Mindset: Demonstrated ability to execute campaigns focused on direct conversion (driving sign-ups, downloads, or purchases).
• Technical Skills: Proficiency in content creation and editing tools (e.g., Adobe Premiere Pro, CapCut, Canva, etc.).
• Communication: Exceptional written and verbal communication skills; comfortable and energetic on camera.
• Self-Starter: Highly organized, proactive, and capable of managing the end-to-end content lifecycle independently.

Bonus Points

Experience marketing a social network, app, or SaaS platform.

• Experience in livestreaming and using live event platforms (e.g., StreamYard, Zoom Events).
• A pre-existing, engaged community relevant to Charmiy's target audience.

How to Apply

Please submit your resume and links to your professional social media portfolio/relevant work examples to

Job Type: Full-time

Pay: From Rs150,000.00 per month

Experience:

• social media marketing: 3 years (Preferred)

Location:

• Lahore (Preferred)

Work Location: In person