Shopify Expert

We are a Canada-based fashion e-commerce brand, producing in Pakistan and selling primarily to the USA. Our product line includes premium leather, denim, and flannel apparel. We operate on Shopify and are now looking for a Shopify Expert & Digital Marketing Specialist who can make our website perform better, rank higher, and attract more customers.

Role Overview

You will be responsible for improving our Shopify store's technical performance, visibility, and customer acquisition. The ideal candidate combines skills in Shopify customization, SEO, and paid advertising (Meta + Google Ads).

This is not just a "backend role" we need someone who can make the store more visible, improve conversions, and drive measurable growth

Key Responsibilities

Shopify Optimization

• Customize and optimize Shopify themes for speed, UX, and conversions.
• Improve product pages with structured layouts (features, shipping, sizing, reviews).
• Manage app integrations and troubleshoot technical issues.
• Ensure mobile optimization and responsive design.

SEO & Google Ranking

• Conduct keyword research and implement on-page SEO.
• Optimize product descriptions, meta tags, and site structure for search visibility.
• Build backlink strategies and improve domain authority.
• Monitor rankings and deliver monthly SEO performance reports.

Ads & Digital Marketing

• Plan, launch, and manage Meta (Facebook/Instagram) and Google Ads campaigns.
• Optimize ad spend to achieve strong ROAS.
• Build retargeting campaigns for abandoned carts and returning customers.
• Work with creative team (images, videos, copy) to improve campaign performance.

Analytics & Reporting

• Build dashboards for traffic, conversion, and sales performance.
• Provide weekly reports with actionable insights.
• Track user behavior (Google Analytics, Meta pixel, GA4).

Requirements

• 3+ years of Shopify development/optimization experience.
• Proven success in Meta Ads + Google Ads management.
• Strong knowledge of SEO and Google ranking strategies.
• Experience with Klaviyo or other email automation tools (preferred).
• Solid understanding of CRO (conversion rate optimization).
• Strong English communication skills.
• Fashion e-commerce experience (clothing/sizing/returns) is a plus.

KPIs (Performance Expectations)

• Store speed and SEO score improvements within 2 months.
• 20–30% growth in organic search traffic in 6 months.
• Meta & Google Ads campaigns achieving target ROAS consistently.
• Weekly reports delivered on time with clear insights.
• Improved conversion rate through product page optimizations.

What We Offer

• Competitive salary (based on skills & experience).
• Performance-based bonuses for achieving growth KPIs.
• Growth opportunity into Head of Digital Marketing & Shopify role.
• Work with an international e-commerce brand scaling in the USA & Canada.

Job Type: Full-time

Pay: Rs45, Rs80,000.00 per month

Application Question(s):

• 1. Shopify Development
• How many years of hands-on Shopify development/optimization experience do you have?
• Can you share links to Shopify stores you have customized or optimized?
• Have you worked with Shopify Liquid, HTML, CSS, and JavaScript for theme development? (Yes/No)
• 1. SEO (Google Ranking)
• What tools do you use for keyword research and SEO tracking?
• Can you share an example where your work directly improved a website's Google ranking or organic traffic?
• What's your approach to optimizing product pages for SEO?
• 1. Meta & Google Ads
• Have you managed Meta Ads and Google Ads campaigns with set budgets? (Yes/No)
• What was your average ROAS (Return on Ad Spend) in your last campaigns?
• Can you share screenshots of past ad accounts you managed (with results)?
• 1. E-Commerce Experience
• Have you worked with fashion/clothing brands before? If yes, describe your role.
• How do you handle sizing/fit-related product detail pages or customer experience improvements?
• 1. Reporting & Analytics
• Which analytics tools (Google Analytics, GA4, Meta Pixel, etc.) have you worked with?
• Can you provide an example of a dashboard or report you've built?

Language:

• English (Preferred)

Work Location: Remote