Franchise Manager –

Job Title

Franchise Manager – Qureshi Group

Location

Head Office: Karachi

Company Overview

Qureshi Group stands as a premier name in Pakistan's beauty and wellness industry. We span multiple facets from beauty salons to product lines serving a loyal customer base. Driven by innovation, we are now aggressively scaling via franchises and seeking a Franchise Manager to elevate brand presence, sales growth, and operational excellence nationwide.

Role Summary

Qureshi Group is looking for a dynamic Franchise Manager to lead business development, franchise operations, and sales performance across South Pakistan. This role demands strategic thinking, commercial acumen, and operational excellence with a deep understanding of retail, customer experience, and brand consistency—especially in the beauty and personal care industry.

Key Responsibilities

1. Franchise Expansion, Sales & Business Development

2. Conduct market assessments to identify growth corridors (urban hubs and secondary cities).

3. Drive franchise sales pipeline by engaging prospective partners, evaluating feasibility, and negotiating agreements.
4. Lead onboarding and set-up operations: store design, fit-out, and readiness checks.

5. Develop franchise sales strategies to achieve revenue growth and market penetration targets.

6. Franchise Operations Management & Mystery Visits

7. Ensure consistent franchise operations covering service quality, staff performance, hygiene, and customer satisfaction.

8. Conduct mystery visits and operational audits to evaluate customer experience and SOP adherence.
9. Standardize processes across all franchisees—inventory, staffing, POS usage, and CRM tool implementation.

10. Provide continuous operational support to franchisees to improve efficiency and customer loyalty.

11. Training & Franchisee Development

12. Develop onboarding and refresher training for franchise owners and staff: product knowledge, cosmetology services, customer handling, and operational systems.

13. Track training outcomes, bridge gaps, and implement performance improvement programs.

14. Marketing, Sales Activation & Events

15. Partner with Marketing to adapt national campaigns for local franchise execution.

16. Organize sales-driven events, product launches, and customer engagement activities.

17. Monitor ROI and sales uplift from marketing and promotional initiatives.

18. Performance Management & Reporting

19. Define and monitor KPIs: sales revenue, service ratings, customer loyalty programs, and mystery visit scores.

20. Prepare monthly performance reports with insights and improvement recommendations.

21. Implement incentive schemes for high-performing franchisees (awards, bonus trips, financial incentives).

22. Stakeholder Relationship & Support

23. Act as the main liaison between franchisees and internal teams: Operations, Supply Chain, Marketing, HR, Training.

24. Resolve operational challenges including product shortages, customer escalations, and compliance gaps.

25. Compliance, Risk & Regulatory Adherence

26. Ensure legal, financial, and safety compliance at all franchised locations.

27. Conduct periodic compliance and risk audits to protect brand integrity.

28. Strategic Planning & Market Intelligence

29. Analyze sales data, industry trends, competitor activity, and customer preferences to guide expansion and product strategies.

30. Recommend localized initiatives (new service offerings, seasonal packages, regional pricing models).

Qualifications & Experience

Category

Details

Education

Bachelor's in Business Administration, Marketing, Retail Management, or similar. MBA preferred.

Experience

5–8 years of franchise management, retail operations, and sales/business development—preferably in beauty, cosmetics, or personal care.

Domain Knowledge

Salon operations, beauty industry trends, customer buying behavior, franchise growth models.

Technical Skills

POS, CRM/ERP tools, MS Excel dashboards, performance analytics.

Certifications

PMP, Retail Operations, or Franchise Leadership certifications (preferred).

Behavioral & Leadership Competencies

• Strategic thinker with sales-driven mindset and operational grit.
• Strong stakeholder and franchisee relationship management.
• Problem-solver with data-driven decision-making.
• Excellent communication, negotiation, and influencing skills.

Perks & Benefits

• Attractive salary + performance-based incentives
• Collaborative working culture with leadership exposure
• Career-defining opportunity to expand one of Pakistan's top beauty brands

How to Apply

Send your resume to

Subject Line: Franchise Manager Application – (Your Name)

Application Deadline: September 5, 2025

Shortlisted candidates will undergo a two-stage process: HR screening + strategy presentation.

Job Type: Full-time

Work Location: In person

Application Deadline: 30/09/2025

Expected Start Date: 10/10/2025