Paid Media Specialist

3 days ago

Lahore, Punjab, Pakistan ECommerce Planners Full time 900,000 - 1,200,000 per year

Job description:

Job Summary:

We are seeking a highly skilled and data-driven Performance Marketer with a strong focus on Google Ads and Meta Ads to join our dynamic team. The ideal candidate will possess a proven track record in developing, executing, and optimizing paid advertising campaigns to drive traffic, generate leads, and boost conversions.

Key Responsibilities:

● Develop, implement, and manage PPC campaigns across Google Ads and Meta Ads platforms.

● Demonstrated success in managing international campaigns, particularly for service-based clients.

● Conduct keyword research, competitor analysis, and audience targeting to optimize ad performance.

● Strong analytical skills with expertise in using Google Analytics, Meta Ads Manager, and other analytics tools.

● Create compelling ad copies, creatives, and strategies to drive traffic and conversions.

● Monitor and analyze campaign performance, adjusting bids, budgets, and targeting as needed.

● Utilize analytics tools to track KPIs, generate reports, and provide insights for continuous improvement.

● Implement A/B testing strategies to enhance ad performance and conversion rates.

● Collaborate with the design team to create high-quality visuals and ad assets.

● Stay updated with platform policies, algorithm changes, and industry best practices.

● Manage advertising budgets effectively to maximize ROI.

Requirements

● Proven 1 year experience as a Performance Marketer specialist for US based clients, especially in services marketing

● Proficiency in Google Ads and Google Analytics.

● Hands-on experience with Google Analytics, Search Console, and Google Tag Manager.

● Excellent analytical skills with the ability to interpret data and make informed decisions. Strong communication and teamwork skills.

Job Type: Full-time

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