Amazon Paid Media Specialist
5 days ago
Job description:
Job Summary: We are seeking a skilled and proactive Amazon Account Manager to oversee product sourcing, product hunting, keyword research, listing creation, content optimization, and PPC campaign management. The ideal candidate will play a key role in building and maintaining a high-performing Amazon presence by driving both organic and paid growth strategies.
Key Responsibilities:
- Conduct product hunting and sourcing based on current market trends, profitability, and customer demand.
- Perform in-depth keyword research using tools like Helium 10 to support high-ranking, optimized listings.
- Create, update, and optimize product listings with compelling content, bullet points, descriptions, and backend keywords.
- Ensure listings comply with Amazon policies and are regularly updated using flat files when needed.
- Monitor listing performance and implement data-driven improvements for better visibility and conversions.
- Coordinate with design/content teams to ensure high-quality product images and A+ content.
- Manage and optimize Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Conduct bid management, budget allocation, and A/B testing to improve ad performance.
- Analyze advertising performance metrics such as ACOS, ROAS, CTR, and CVR to drive data-informed decisions.
- Stay updated on Amazon policies, SEO strategies, and marketplace dynamics.
- Provide regular performance reports with actionable insights and strategic recommendations.
Qualifications: - Bachelor's degree required.
- Proven experience in Amazon product hunting and sourcing, listing optimization, keyword research, and PPC campaign management.
- Proficiency in tools like Helium 10 and Amazon Seller Central.
- Strong understanding of Amazon SEO, advertising, and marketplace dynamics.
- Excellent analytical, organizational, and communication skills.
- On-site job (not remote/hybrid) in Lahore
Job Type: Full-time
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