Social Media Executive

3 days ago


Karachi, Sindh, Pakistan Dr Salim Ahmed & Co Karachi Full time 300,000 - 600,000 per year

Job Title: Social Media Executive

Company: Paw Nation – Pakistan's Leading Pet Food & Care e-Commerce Platform

Location: Freelance

Experience: 1-2 years

Reports To: CEO

About Paw Nation

At Paw Nation, we're more than just an e-commerce platform — we're a community for pet parents.

We're looking for a Social Media Executive who not only understands trends, analytics and storytelling — but also has a genuine love for pets (having a cat or dog is a must).

Key Responsibilities

* Develop and execute a creative social media strategy aligned with brand goals and campaigns.

* Manage daily posting, engagement, and community building across platforms (Instagram, Facebook, TikTok, YouTube).

* Plan and oversee photoshoots/videoshoots involving pets and products.

* Create and manage content calendars, ensuring consistent voice and visual identity.

* Collaborate with designers, influencers, and marketing teams to grow brand visibility.

* Monitor performance using analytics tools; report insights and recommend improvements.

* Stay up-to-date on pet trends, viral formats, and social media best practices.

* Develop fun, relatable, and emotional content that connects with pet lovers.

Requirements

* Bachelor's degree in Marketing, Media Studies, or related field.

* 1-2 years of proven experience managing brand social media accounts.

* Strong knowledge of content planning, copywriting, and analytics tools (Meta Business Suite, Canva, Creator Studio, etc.).

* Excellent communication and creative storytelling skills.

* Must be a pet parent (cat or dog) — we want someone who truly understands the joy and quirks of pet life

Send your CV



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