Social Media Executive
3 days ago
Job Title: Social Media Executive
Company: Paw Nation – Pakistan's Leading Pet Food & Care e-Commerce Platform
Location: Freelance
Experience: 1-2 years
Reports To: CEO
About Paw Nation
At Paw Nation, we're more than just an e-commerce platform — we're a community for pet parents.
We're looking for a Social Media Executive who not only understands trends, analytics and storytelling — but also has a genuine love for pets (having a cat or dog is a must).
Key Responsibilities
* Develop and execute a creative social media strategy aligned with brand goals and campaigns.
* Manage daily posting, engagement, and community building across platforms (Instagram, Facebook, TikTok, YouTube).
* Plan and oversee photoshoots/videoshoots involving pets and products.
* Create and manage content calendars, ensuring consistent voice and visual identity.
* Collaborate with designers, influencers, and marketing teams to grow brand visibility.
* Monitor performance using analytics tools; report insights and recommend improvements.
* Stay up-to-date on pet trends, viral formats, and social media best practices.
* Develop fun, relatable, and emotional content that connects with pet lovers.
Requirements
* Bachelor's degree in Marketing, Media Studies, or related field.
* 1-2 years of proven experience managing brand social media accounts.
* Strong knowledge of content planning, copywriting, and analytics tools (Meta Business Suite, Canva, Creator Studio, etc.).
* Excellent communication and creative storytelling skills.
* Must be a pet parent (cat or dog) — we want someone who truly understands the joy and quirks of pet life
Send your CV
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