Senior Performance Marketing Executive

1 week ago

Rawalpindi, Punjab, Pakistan Allure Digital Full time 900,000 - 1,200,000 per year

Job Description:

Job Title: Senior Executive – Performance Marketing (Google & Meta)

Location: Allure Digital – [On-Site]

Job Type: Full-Time - 5PM-2AM

Job Summary:

We are seeking a Senior Executive – Performance Marketing to drive high-quality leads through paid media campaigns. The ideal candidate has a proven track record in Google Ads, Meta Ads, and LinkedIn Ads, specializing in lead generation strategies, conversion optimization, and audience targeting. This role requires a data-driven approach to maximize lead volume and quality while maintaining a profitable CPA.

Key Responsibilities:

  • Plan, execute, and optimize
    lead generation campaigns
    across
    Google Search, Display, YouTube, Meta, LinkedIn, and other paid channels
    .
  • Conduct
    keyword research, audience segmentation, and bid strategy optimization
    to attract high-intent leads.
  • Continuously test and optimize
    ad creatives, copy, landing pages, and CTAs
    to improve
    conversion rates
    .
  • Monitor and analyze campaign performance metrics (
    CPL, CPA, CTR, ROI
    ) and implement data-driven improvements.
  • Set up and manage
    lead tracking systems (Google Tag Manager, UTM parameters, CRM integrations)
    to ensure accurate attribution.
  • Leverage
    remarketing and lookalike audiences
    to nurture and convert leads more efficiently.
  • Collaborate with web development and graphics teams to ensure the best results.
  • Develop and present
    performance reports with actionable insights
    to stakeholders.

Requirements:

  • 3+ years of experience
    in
    lead generation PPC campaigns
    across
    Google Ads, Meta Ads, and LinkedIn Ads
    .
  • Strong expertise in
    Google Ads bidding strategies (Maximize Conversions, Target CPA, Manual CPC)
    for lead gen.
  • Experience with
    CRM integrations (Zapier, Callrail, GoHighLevel) and lead tracking
    .
  • Proficiency in
    Google Analytics, Google Tag Manager, and conversion tracking setup
    .
  • Deep understanding of
    landing page optimization and A/B testing
    for lead conversion.
  • Ability to
    analyze data, identify trends, and make data-driven decisions
    to optimize campaign performance.
  • Experience with
    remarketing, lookalike audiences, and lead nurturing strategies
    .
  • Google Ads Certification is a plus.

If you're a results-driven Performance Marketing expert passionate about scaling lead generation campaigns, we'd love to hear from you Apply now to join our team.

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