Head of Digital Marketing

2 weeks ago


Islamabad, Islamabad, Pakistan Now Software (Pvt) Limited Full time

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: 10 years

𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Islamabad

𝐓𝐢𝐦𝐢𝐧𝐠𝐬: 10 am to 7 pm

Key Responsibilities

Strategic Leadership:

  • Develop and execute a comprehensive digital marketing strategy aligned with business goals.
  • Identify target markets and design digital campaigns to reach and engage them effectively.
  • Set clear KPIs and performance objectives for all digital activities.

Team Management & Collaboration:

  • Lead, mentor, and grow a team of digital marketing professionals
  • Foster cross-functional collaboration with content, sales, product, and creative teams to ensure cohesive campaigns
  • Manage relationships with external agencies, vendors, and partners.

Digital Channel & Campaign Oversight:

  • SEO & SEM
  • Social media marketing
  • Email marketing & automation
  • Content marketing
  • Paid advertising (display, search, social ads)
  • Website & conversion optimization

  • Monitor campaign performance, analyze data, and optimize tactics for improved ROI.

Budget & Analytics:

  • Manage the digital marketing budget and ensure efficient allocation of resources.
  • Track performance metrics and report insights to senior leadership.
  • Use analytics and marketing technology platforms (e.g., Google Analytics, CRM, MarTech tools) for data-driven decision-making.

Innovation & Industry Trends:

  • Stay up-to-date with emerging digital technologies, tools, and best practices.
  • Propose innovative digital opportunities and test new strategies to improve business outcomes.


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