PPC Manager

3 days ago

Karachi, Sindh, Pakistan Ad Labz Full time 900,000 - 1,200,000 per year

Ad Labz is a Google-certified performance agency specializing in SaaS and B2B solutions. We run full-funnel PPC campaigns across Google, LinkedIn, Meta, and Bing with tight tracking and landing-page ownership.

Location:
On-site at our office in Karachi

Hours:
Mon–Fri, 12:00 PM–9:00 PM PKT

What you will do

  • Own strategy, builds, and optimization across Google Ads, LinkedIn Ads, Meta, and Bing.
  • Translate ICPs and offers into audience plans, keyword maps, creatives, and landing-page briefs.
  • Set up and maintain tracking across GA4, GTM, HubSpot, and offline conversions tied to CRM stages.
  • Run structured experiments with clear hypotheses on bids, messaging, audiences, creatives, and LPs.
  • Forecast, pace, and reallocate budgets toward SQLs and the pipeline.
  • Build clear reporting in Looker Studio and Sheets and present insights on client calls.
  • Use LLMs to generate and iterate ad copy, RSA assets, hooks, and LP angles with testable variants.
  • Build lightweight LLM automations to summarize search term reports, propose negatives, and cluster queries.
  • Maintain prompt libraries and guardrails for offers, audience research, and creative briefs.
  • Connect platforms to HubSpot and dashboards with low-code tools such as Apps Script, n8n, or Power Automate.

What you bring

  • 3–5+ years hands-on PPC for B2B or SaaS lead gen.
  • Depth in Google Ads (Search, PMax/Demand Gen, YouTube, Display) and strong LinkedIn Ads experience; Meta/Bing a plus.
  • Managed 30k–100k USD monthly across multiple accounts with proven CPL and pipeline wins.
  • Tracking fluency across GA4, GTM, HubSpot, and basic server-side or offline conversion setups.
  • Strong analysis in Sheets/Excel with tidy dashboards and QC checks.
  • Clear communication with clients and internal teams.
  • Practical experience using LLMs or LLM APIs for ad ops and creative testing with documented prompts and QA steps.
  • Ability to audit AI outputs for accuracy, brand safety, and compliance before deployment.

Benefits

  • Competitive salary.
  • On-site team environment with fast feedback loops.
  • Growth path to Senior PPC Manager or Performance Lead.

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