Email Marketing Strategist

Job description:
Are you a proactive and results-driven Email Marketing Expert with a knack for lead generation? Abacus is seeking a talented individual to join our team on-site at Shaheen Complex. You'll be instrumental in driving our sales efforts by identifying and nurturing high-quality leads, ensuring a seamless transition to our Account Executives. If you thrive in an independent role, are passionate about email marketing, and possess a keen eye for identifying potential customers, we encourage you to apply

Timings: 3 pm - 12 am (Monday- Friday)

Responsibilities:

• Lead Generation & Sourcing: Actively identify and generate new leads daily using platforms like and other advanced email marketing/lead generation tools. This includes researching and pinpointing specific customer profiles that align with Abacus's services.
• Email Campaign Development & Execution: Design, implement, and manage highly effective email marketing campaigns, including cold outreach, nurturing sequences, and re-engagement strategies, all aimed at generating qualified leads.
• Sales Funnel Management: Develop and optimize the email marketing portion of the sales funnel, from initial contact to lead qualification, ensuring a smooth and efficient handover process to Account Executives.
• Independent Work & Ownership: Work autonomously to achieve lead generation targets, taking full ownership of the email marketing strategy and execution without constant supervision.
• Performance Analysis & Optimization: Monitor, analyze, and report on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, MQLs generated) to continuously optimize campaign performance and lead quality.
• A/B Testing: Conduct rigorous A/B testing on subject lines, email content, calls to action, and send times to maximize engagement and conversion rates.
• Collaboration with Sales: Work closely with Account Executives to understand their needs, refine lead qualification criteria, and ensure a smooth and efficient lead transfer process.
• List Management & Segmentation: Build, manage, and segment email lists to ensure targeted and personalized communication, maintaining data hygiene and compliance.
• Market Research: Stay updated on industry trends, competitor activities, and new lead generation techniques to continuously improve our outreach strategies.

Qualifications:

• 1-2 years of proven experience in email marketing and lead generation.
• Demonstrated proficiency in using lead generation tools such as or similar platforms for prospecting, contact discovery, and email outreach.
• Proven ability to work independently and manage multiple projects with minimal supervision.
• Strong understanding of sales funnel stages and the role of email marketing in driving conversions.
• Excellent written communication and copywriting skills with a strong ability to craft compelling and persuasive email content.
• Analytical mindset with the ability to interpret data and make data-driven decisions to optimize campaign performance.
• Familiarity with email marketing best practices, including deliverability, personalization, and A/B testing.
• Proactive and resourceful in identifying new lead sources and customer segments.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits:

• Competitive salary and comprehensive benefits package.
• Opportunity to work in a dynamic and growing company.
• Direct impact on sales growth and company success.
• Professional development opportunities.

Sales Growth A/B Testing Compliance Collaboration Handover Lists Copywriting Analysis Profiles Email Marketing Ownership Salary Marketing Strategy Lead Generation Sourcing Metrics Campaigns Market Research Optimization Strategy Research Email Testing Design Marketing Business Sales Communication Management