Marketing & Community Manager

3 days ago

Karachi, Sindh, Pakistan Paws on Pause Full time $30,000 - $60,000 per year

Company: Paws on Pause

Location: Remote (Dubai-based e-commerce)

Type: Full-time (8 hours/day, flexible hours)

Let's talk about Paws on Pause

We're not your average pet brand. We're a small Dubai-based team making life easier (and greener) for dog families, delivering real grass dog toilets, pet-inspired tees, and premium furniture across the UAE.

We move fast. We experiment. We learn and everyone here gets a say. If you've ever wanted to shape how a brand grows, this is your moment.

The Role

We're hiring a Marketing & Community Manager to be the heartbeat of our brand. You'll lead our social strategy, grow our community, and create moments that make customers feel seen, loved, and part of something special.

You'll also mentor our Marketing & E-commerce Assistant, guiding the daily execution and keeping the brand's voice sharp, fun, and consistent. This is a remote, full-time role with flexible hours. We care about results, not clock-ins.

What You'll Do

Social & Content

  • Own the monthly content plan across Instagram, TikTok, Facebook, LinkedIn, and Reddit.
  • Review and approve posts created by the team.
  • Keep content fresh for each channel and analyze what performs and adjust.

Community & Customer Love

  • Reply to customers across WhatsApp, email, and social — with warmth and personality.
  • Jump in on weekends if something urgent pops up (we're a small team — everyone's hands-on).
  • Train our assistant to handle simpler queries as you grow together.

Influencers & UGC

  • Find and onboard the right creators (pet parents and lifestyle fits).
  • Manage deliverables, deadlines, and rights.
  • Run quarterly UGC drives to keep our content library alive.

CRM & Loyalty

  • Build fun, human campaigns in Freshmarketer.
  • Write copy that sounds like us — not like "marketing."
  • Dream up ways to surprise loyal customers (milestones, thank-you notes, tiny moments of delight).

Partnerships & Growth

  • Pitch collabs with other pet or lifestyle brands.
  • Work with founders to bring ideas to life.

Collaboration & Reporting

  • Manage and mentor the Marketing & E-commerce Assistant.
  • Keep ClickUp organized (we live there).
  • Share monthly reports and honest insights with the founders.

Requirements:

  • Minimum 1 year of experience in social media strategy, digital marketing, or content management.
  • Strong understanding of e-commerce; pet industry knowledge is a plus.
  • Excellent organizational, communication, and creative skills.
  • Fluent in English (spoken and written) – mandatory.
  • Fully remote full-time role (minimum 8 hours/day, flexible hours accepted).

You'll Love This Role If You Are

  • 1+ year into your marketing journey and hungry for ownership.
  • Obsessed with brands that care about their community.
  • A clear writer who loves social media (and dogs).
  • Comfortable using tools like ClickUp, Buffer, Freshmarketer, or Shopify.
  • Self-driven and flexible — you get things done without being micromanaged.

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