Country Brand Manager

17 hours ago

Karachi, Sindh, Pakistan Pfizer Full time 9,000,000 - 12,000,000 per year

COUNTRY BRAND MANAGER

Driving brand / portfolio strategy development, implementation and ensure the realization of revenue, growth and profitability targets.

FUNCTION

Marketing

ORGANIZATIONAL RELATIONSHIPS/STRUCTURE

Reporting to the Commercial Lead, Pakistan

RESPONSIBILITIES

Marketing Brand Plan Execution

  • Provide inputs in the strategic planning process for assigned portfolio based on customer insights to enhance current portfolio
  • Tailor and execute brand strategies to local market needs, and define local priorities for assigned portfolio
  • Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
  • Monitor and analyze business performance according to business goals
  • Support country business leads on long range forecasting, OP planning and budget/sales target allocation

Promotional Materials Management

  • Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed
  • Work with medical, regulatory, compliance and legal teams to get appropriate approval for brand strategies, initiatives and materials
  • Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
  • Carry out assigned portfolio promotional programs as well as take on assigned tasks independently
  • Collaborate with sales team to ensure assigned brand plan execution with compliance and market feedback
  • Prepare monthly tracking reports as required for brand / portfolio performance

KEY COMPETENCIES

  • Strategic and analytical thinking with strong market and competitor insight
  • Expertise in brand planning, positioning, and lifecycle management
  • Proficiency in omnichannel marketing and campaign execution
  • Strong collaboration with commercial and cross functions at local, regional and global level
  • Excellent communication and presentation skills
  • Commercial acumen with P&L, pricing, and budgeting knowledge
  • Deep understanding of customer, patient, and physician behavior
  • Adherence to ethical marketing and compliance standards
  • Innovation-driven and adaptable to changing market dynamics
  • Leadership and team development capabilities
  • Accountable and growth mindset
  • Resourceful and has sound project management abilities
  • Willingness to participate in cross-functional projects – either as team member or project lead – beyond assigned portfolio to help achieve corporate objectives

EDUCATION AND EXPERIENCE

  • Medical science graduate, master's in business administration from a reputable institute
  • 2 to 3 years' experience of pharmaceutical marketing is a plus

Work Location Assignment: Hybrid

#LI-PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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