PPC Specialist

2 weeks ago

Karachi, Sindh, Pakistan Vision Tech Full time

Key Responsibilities:

  • Campaign Strategy & Execution:
  • Develop and execute effective PPC strategies across search and display networks (Google Ads, Bing Ads) and social media platforms (Facebook Ads, Instagram, LinkedIn, etc.).
  • Set up, manage, and optimize campaigns to meet business objectives such as lead generation, sales, and brand awareness.
  • Keyword Research & Management:
  • Conduct thorough keyword research to identify high-performing keywords for campaigns.
  • Continuously analyze and optimize keyword lists based on performance data.
  • Ad Copywriting & Creative Testing:
  • Write compelling ad copy and headlines that drive engagement and conversions.
  • Test different ad creatives and strategies to improve click-through rates (CTR) and conversion rates.
  • Bid & Budget Management:
  • Manage PPC budgets across multiple campaigns, ensuring campaigns are cost-effective and meet performance targets.
  • Optimize bids and adjust budgets based on real-time performance data to maximize ROI.
  • Performance Analysis & Reporting:
  • Use analytics tools (Google Analytics, Ads Manager, etc.) to track campaign performance, monitor metrics, and generate actionable insights.
  • Prepare and present regular reports on campaign performance, including KPIs like cost-per-click (CPC), click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
  • A/B Testing & Optimization:
  • Continuously test landing pages, ad copy, keywords, and bidding strategies to enhance campaign performance.
  • Implement data-driven adjustments to improve campaign efficiency.
  • Stay Updated with PPC Trends:
  • Keep up-to-date with the latest trends, best practices, and algorithm changes in PPC advertising, ensuring that strategies are aligned with industry standards.
  • Collaboration:
  • Work closely with the content and design teams to ensure landing pages and ad creatives align with PPC goals.
  • Collaborate with other marketing specialists to integrate PPC strategies with overall marketing campaigns.

Requirements:

  • Proven experience as a PPC Specialist, SEM Specialist, or similar role in digital marketing.
  • Strong experience with Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.
  • Experience in Google Analytics and other performance tracking tools.

Job Type: Full-time

Pay: Rs70, Rs130,000.00 per month

Work Location: In person

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