Social Media Specialist And Graphic Designer

3 weeks ago

Lahore, Punjab, Pakistan Notice Style Full time
Social Media Specialist And Graphic Designer
Notice Style, Pakistan

Minimum Qualifications:

  • Bachelor Degree in Digital Marketing and Graphics Design
  • 2-3 years of experience in social media marketing and graphic design
  • Adequate knowledge of paid social media advertising, email marketing, and SEO/SEM
  • Highly creative
  • Fully conversant in Adobe CS6 (InDesign/Illustrator/Photoshop)
  • Familiar with social media content distribution methods such as using Hootsuite
  • A social media and/or marketing & communication background
  • Experience in working within a digital creative environment
  • Experience in working with imagery and fashion graphics
  • Fluent in English, excellent verbal and written communication
  • Social media obsessive
  • Copywriting skills - the ability to convey a message in short snappy headlines
  • Understanding of online content and brand promotion
  • Passion for the brand and a great sense of humour

Responsibilities:

  • Responsible for developing content across paid, owned and earned social channels, including blog posts, tweets, status updates, pins, photos, and videos.
  • Creates, manages and grows business/partner presence across all social media channels, including Blogs, Twitter, Facebook, Pinterest, LinkedIn, and YouTube.
  • Use analytical measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
  • Identify strategies for evaluation of key performance indicators (KPIs), quality metrics, event ROI, influencer engagement, brand partnerships, etc.
  • Collaborate with stakeholders and other internal staff to ensure all social media pages are aligned with the strategic approach.
  • Maintain a strong understanding of the relationship between content, targeted to the right audience, in the right channel.
  • Monitor and respond to mentions or comments about all brand pages.
  • Design graphical and video content using Adobe Creative Suite.
  • Being a distribution champion: knowing what social platforms are best to promote different kinds of content, to seeding articles out elsewhere online to ensure it gets seen by the right eyes.
  • Monitor competitors and innovations in the industry and communicate these to the wider team.
  • General day-to-day admin on the Social Team.

Working Conditions:

  • You will be working from home for the first 4 months until our local office is set up in Lahore.
  • You will be provided with a business laptop.
  • You must be available 9 am to 5 pm, 6 days a week.
  • You must fulfill daily tasks assigned by the management and provide daily, weekly, and monthly KPIs reports.
  • You must not gain a second full-time job while working with us.
  • All applicants must be from LAHORE only.
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