Senior Performance Media Associate

3 weeks ago

Karachi, Sindh, Pakistan IO DIGITAL Full time

Join to apply for the Senior Performance Media Associate role at IO DIGITAL

Join to apply for the Senior Performance Media Associate role at IO DIGITAL

We are looking for a Senior Performance Media Associate to lead and manage digital media strategy, execution, and innovation across key accounts. This role requires a performance-driven mindset, excellent media knowledge, and the ability to lead client relationships with a consultative and results-oriented approach.

Key Responsibilities

  • Develop and execute data-driven digital media strategies across paid search, social, programmatic, and emerging platforms to meet campaign objectives.
  • Liaise with media partners to align on strategic goals, negotiate media buys, and implement innovative digital solutions.
  • Oversee the flawless execution of media plans, including trafficking, QA, pacing, optimization, and platform implementation.
  • Be accountable for media budgets, ensuring optimal spend and performance efficiency on a monthly basis.
  • Establish reporting standards, analyze campaign results, and present actionable insights to clients.
  • Build and maintain strong client relationships, act as a strategic advisor, and consistently drive the digital agenda forward.
  • Explore emerging platforms and technologies while maintaining and leveraging existing media partner relationships for favorable deals and first-mover opportunities.
  • Work closely with internal creative, strategy, and tech teams to ensure holistic campaign success.

Requirements
  • 2–3 years of experience in digital media planning and performance marketing.
  • Proven track record in managing paid media campaigns across Google Ads, Meta, and/or Programmatic platforms.
  • Strong analytical skills and experience with data tools like Google Analytics, Looker Studio, or similar.
  • Excellent communication and client management skills.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Experience with performance creatives and A/B testing is a plus.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesAdvertising Services

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