Manager Innovations

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Job Purpose
To act as the conduit between Marketing and QIRD to ensure that NFL understands, and is able to develop products that meet customer needs across both local and international markets in line with NFL's strategic objectives.

Principal Responsibilities
Work closely with the Marketing team to review market insights, understand consumer needs, and relay these insights to the QIRD team to support the development of new products or enhance existing products.
Participate in testing and rolling out new products and formulations, review customer feedback, and liaise with the product development team accordingly.
Analyze sales data, consumer feedback, and market trends to assess product performance and identify opportunities for improvement.
Interpret consumer feedback through surveys, focus groups, and other methods to understand customer needs and preferences, and relay information to the QIRD.
Collaborate with cross-functional teams, including Marketing, Sales, and Supply Chain to ensure alignment on product development goals, timelines, and strategies.
Use consumer insights and market research to guide product development plans.
Collaborate with research institutes and universities to stay at the forefront of industry trends and advancements.
Identify opportunities to innovate and differentiate when creating new products that cater to specific needs.
Work closely with the QIRD and marketing teams to ensure that all product packaging complies with industry regulations of the relevant geography/market.
Work with relevant teams to ensure that all product launches meet quality and safety standards set by the regulatory authorities in the relevant geography/market.
Stay updated on the latest food industry trends, including dietary preferences, health and wellness concerns, sustainability, and technological advancements.

Skills & Qualifications
Innovation Leadership & New Product Development: Proven expertise in driving large-scale innovation initiatives and new product development strategies.
Creative Thinking & Disruptive Problem Solving: Strong creative thinking and problem-solving skills to drive disruptive innovation and market differentiation.
Consumer Insight & Market Intelligence: Knowledge of consumer insights, emerging market trends, competitive intelligence, and digital transformation in product innovation.
Innovation Portfolio Management: Expertise in managing high-impact innovation portfolios and commercialization strategies.
Data-Driven Decision Making: Proficiency in innovation management software, data analytics, and AI-driven market intelligence tools.
Executive Communication & Cross-Sector Collaboration: Excellent communication and collaboration skills to engage C-suite executives, global teams, and external industry partners.

Background Requirements
Education: Graduate

Experience
8-10 years in innovation management, brand management, product development, or related fields.
Success in managing global innovation pipelines and launching high-value products.
Experience working across R&D, marketing, supply chain, digital transformation, and external industry collaborators.
Ability to translate complex consumer insights into successful product innovations.

Location: Karachi

We at National Foods promote diversity and inclusion. We encourage applicants from diverse backgrounds, religions, and abilities. If you need additional support, please inform us during your application.

• Mid-Senior level

• Full-time

• Other

• Food and Beverage Manufacturing