Media Buyer

3 weeks ago

Lahore, Punjab, Pakistan Abendsoft Pvt Ltd. Full time

1 day ago Be among the first 25 applicants

Direct message the job poster from Abendsoft Pvt Ltd.

We're looking for a results-driven Facebook Ads Media Buyer to join our performance marketing team. In this role, you'll be responsible for creating, managing, and optimising high-performing paid social campaigns across Facebook and Instagram. Your goal will be to drive customer acquisition and return on ad spend (ROAS) for our e-commerce brands. You should have a strong grasp of data, ad creative, and audience targeting, and be confident making decisions that directly impact revenue growth.

Ideal for someone with strong attention to detail, analytical thinking, and a genuine passion for paid media and e-commerce growth.

Skills Required

- Proven experience managing Facebook/Meta ad campaigns with trackable results - Minimum 3 years

- Deep understanding of campaign structures, optimisation, and pixel data

- Strong copywriting and creative direction skills for ad creatives

- Proficient with Meta Ads Manager, Google Analytics, and Shopify

- Data-driven mindset with strong Excel/Google Sheets skills

- Ability to A/B test and iterate rapidly

- Excellent time management and communication skills

- Familiarity with TikTok Ads or Google Ads is a bonus

- Experience working with UK/EU/US e-commerce markets

Key Responsibilities

- Plan, launch, and manage paid media campaigns across platforms (Facebook, Instagram, TikTok) with a focus on driving traffic, conversions, and ROI.

- Develop media buying strategies to scale profitable ad accounts

- Analyse performance data and provide insights to improve ROI and CPA

- Collaborate with creative teams to brief and test new ad creatives

- Conduct audience research and refine targeting strategies

- Stay updated on platform changes, algorithm updates, and industry best practices

- Report regularly on campaign performance and budget pacing

- Manage daily budgets, scaling and adjusting spend based on performance

- Ad Copy: Develop compelling ad copy aligned with the brand's goals and audience.

- KPI Tracking: Define and track key performance indicators across paid media channels to measure success.

- Task Prioritization: Identify key priorities within multiple projects and ensure to stay focused on high-impact activities that drive the most value.

- Communication: Maintain clear and consistent communication, presenting performance reports, growth strategies, and ensuring alignment on goals.

- Growth Initiative Prioritization: Strategically prioritize growth initiatives by evaluating their potential impact, aligning them with our goals, and ensuring resources are allocated to the most critical opportunities.

- Growth Strategy: Develop and execute tailored growth plans for each of our e-commerce brands, focusing on scaling revenue and optimizing profit margins

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesSoftware Development

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