Media Buyer

2 weeks ago

Lahore, Punjab, Pakistan rankistan Full time

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Direct message the job poster from rankistan

Manager HR Operations at Rankistan Digital Marketing Agency

Job Responsibilities

  • Develop comprehensive media buying strategies tailored mainly to Meta and TikTok. And addition of Pinterest, Snapchat and other platforms, considering the target audience, campaign objectives, and budget allocation.
  • Create and manage advertising campaigns across Meta and TikTok, including campaign setup, ad creation, targeting, and optimization.
  • Conduct thorough audience research and analysis to identify relevant targeting options and optimize campaign performance.
  • Monitor campaign performance metrics, analyse data, and generate actionable insights to optimize campaign performance and achieve KPIs.
  • Collaborate with creative teams to develop compelling ad creatives optimized for Meta and TikTok platforms.
  • Stay updated on market trends, platform updates, and best practices for Meta and TikTok advertising.
  • Manage relationships with advertising partners, negotiate rates, and ensure campaign objectives are met within budget constraints.
  • Provide regular reports and performance updates to internal stakeholders, highlighting key insights and recommendations for optimization.

Requirements:

  • Education: Bachelor's degree in Digital Marketing, Advertising, Business, or a related field.
  • Experience: Minimum of 3 years of international experience in media buying, focusing on Meta and TikTok advertising platforms.
  • Must have experience in running ads for international ecommerce.
  • Media Buying: Must have managed monthly ad spend over $50k.
  • Revenue: Must have worked with brands with revenues over $1M+ a month.
  • Skills: Strong analytical skills, research, communication and collaboration skills.
  • Advertising Services

Job Responsibilities

  • Develop comprehensive media buying strategies tailored mainly to Meta and TikTok. And addition of Pinterest, Snapchat and other platforms, considering the target audience, campaign objectives, and budget allocation.
  • Create and manage advertising campaigns across Meta and TikTok, including campaign setup, ad creation, targeting, and optimization.
  • Conduct thorough audience research and analysis to identify relevant targeting options and optimize campaign performance.
  • Monitor campaign performance metrics, analyse data, and generate actionable insights to optimize campaign performance and achieve KPIs.
  • Collaborate with creative teams to develop compelling ad creatives optimized for Meta and TikTok platforms.
  • Stay updated on market trends, platform updates, and best practices for Meta and TikTok advertising.
  • Manage relationships with advertising partners, negotiate rates, and ensure campaign objectives are met within budget constraints.
  • Provide regular reports and performance updates to internal stakeholders, highlighting key insights and recommendations for optimization.

Requirements:

  • Education: Bachelor's degree in Digital Marketing, Advertising, Business, or a related field.
  • Experience: Minimum of 3 years of international experience in media buying, focusing on Meta and TikTok advertising platforms.
  • Must have experience in running ads for international ecommerce.
  • Media Buying: Must have managed monthly ad spend over $50k.
  • Revenue: Must have worked with brands with revenues over $1M+ a month.
  • Skills: Strong analytical skills, research, communication and collaboration skills.
Industry
  • Advertising Services
Employment Type

Full-time

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesAdvertising Services

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