Brand Development Executive

3 weeks ago

Lahore, Punjab, Pakistan The British American Tobacco Group Full time

BAT is evolving rapidly into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are seeking dedicated colleagues to join us on this journey Tomorrow can't wait—let's shape it together

BAT GBS Pakistan is looking for a Brand Development Executive – 1 year contractKey Responsibilities:
  1. End-to-end delivery of all NPI projects, including follow-ups and project management with NPI managers. Ensure accurate tracking using centralized systems and escalate risks as necessary.
  2. Enhance project agility by working with NPI managers to identify opportunities to meet or stretch standard SLAs.
  3. Manage the project management system for NPI projects, ensuring all projects are tracked accurately.
  4. Own the development and adaptation of packaging AW based on strategic guidelines.
  5. Follow up on packaging AW adaptations with relevant teams.
  6. Develop and submit business cases and project briefs for NPI projects in collaboration with DRBU and category teams.
  7. Coordinate and support the creation of brand briefs aligned with commercial objectives and portfolio strategy.
  8. Maintain dashboards to monitor project progress, performance, and timelines.
  9. Conduct post-launch reviews to evaluate success, commercial impact, and gather insights for future launches.
  10. Act as the main contact for all project partners, collaborating closely with multifunctional teams for seamless execution.
Candidate Requirements:
  • 2-3 years of experience in marketing, brand roles, or a hybrid in brand supply chain.
  • Degree in Marketing or Business Management.
  • Strong organizational and time-management skills.
  • Analytical skills for tracking performance and deriving insights.
  • Excellent communication and collaboration skills.
  • Reliable team player with a flexible approach.
  • Proficient in Microsoft Office and project management tools.
  • Experience in dashboard maintenance and reporting.
  • Hands-on experience in writing marketing or NPI briefs aligned with brand strategy.
What We Offer:
  • Market-leading annual performance bonus (eligibility dependent).
  • Benefits including health plans, work-life initiatives, transportation support, and flexible holiday plans.
  • Opportunities for internal growth and career progression.
  • Access to online learning platforms and leadership development programs.
  • A transformative environment focused on continuous improvement.
Why Join BAT?

We are recognized as a Global Top Employer and foster a culture of collaboration, inclusion, and partnership. We support diversity and talent from all backgrounds, believing it makes us stronger. We also support professionals returning to work through programs like The Global Returners. Discover more about our culture and employee experience here.

If you require accommodations during the recruitment process, please notify us. We are committed to supporting you to demonstrate your full potential.

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