Digital Marketing Manager

2 weeks ago

Islamabad, Islamabad, Pakistan Markwebit Full time

As a Digital Marketing Manager, you will be responsible for implementing five marketing channels and executing marketing plans to generate B2B leads. The ideal candidate should have experience in digital advertising and acquiring leads from major global markets. Leadership qualities and team management experience are essential.

Responsibilities
  1. Maintain and monitor keyword bids, account budgets, impression share, quality score, and other key metrics.
  2. Launch and optimize PPC campaigns.
  3. Monitor budgets and oversee search platform accounts.
  4. Track KPIs and produce reports for management.
  5. Provide recommendations and strategies for keyword opportunities, campaign structuring, targeting, display networks, and paid search alignment with client goals.
  6. Adjust bids to improve ROI.
  7. Assess performance through KPIs and identify issues.
  8. Manage client reporting on metrics, goals, and revenue.
  9. Plan and execute digital marketing strategies across SEO/SEM, email marketing, social media, affiliate marketing, and PPC campaigns, reporting results to management.
  10. Implement social media account structures and oversee all company social media accounts.
  11. Manage email marketing and paid media campaigns on platforms like Google, Bing, LinkedIn, and Facebook.
  12. Conduct conversion testing and collaborate with sales on lead qualification and marketing-to-sales processes.
  13. Create landing pages, improve online content, and monitor SEO and Google Analytics metrics.
  14. Develop inbound marketing plans, research competitors, and suggest project improvements.
  15. Measure and report on campaign performance against ROI and KPIs.
  16. Monitor marketing tools such as Google Analytics, Webmaster Tools, Google My Business, Bing Places, and Google AdWords to optimize website performance and suggest improvements.
Job Specification
  • Minimum 16 years of education with a Bachelor's degree in Computer Science or Marketing from an HEC-recognized university.
  • Understanding of PPC and related tools and technologies.
  • Expertise in internet marketing for B2B lead generation.
  • At least 4 years of experience as a Digital Marketing Manager.
  • Proven leadership and management experience in SEO/SEM and marketing teams.
  • Strong analytical skills and data-driven decision-making.
  • Up-to-date knowledge of online marketing trends and best practices.
  • Understanding of the software development process and related tools.
Additional Benefits

The company offers a competitive salary along with benefits such as training, paid leaves, leave encashment, bonuses, a collaborative environment, and attractive commissions on successful projects.

Location: Rawalpindi, Pakistan

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