
Digital Marketing Manager
2 weeks ago
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Job Title: Digital Marketing Manager
Location: Onsite – Canal Gardens, Lahore, Pakistan
Job Type: Full-Time | On-site
Experience Required: Minimum 3-5 years of hands-on experience in full-spectrum digital marketing
Salary: Market competitive (based on experience)
About the Role:
We are seeking a highly skilled Digital Marketing Manager to join our team in Canal Gardens, Lahore. The ideal candidate must have in-depth knowledge and practical experience across all key areas of digital marketing and be capable of creating and executing data-driven campaigns that generate measurable results. You will work directly with senior management to build brand authority, drive traffic, generate leads, and convert audiences into customers.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase brand visibility, user acquisition, and ROI.
- Manage and optimize all digital channels including SEO/SEM, Google Ads, social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter), email marketing, and affiliate networks.
- Lead content strategy and production, ensuring SEO-friendly blog posts, landing pages, product/service descriptions, and social content.
- Oversee and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) from planning to performance analysis.
- Conduct regular website and funnel performance audits (using tools like Google Analytics, Hotjar, etc.) and implement improvements.
- Plan and execute email marketing campaigns (Mailchimp, Klaviyo, or similar).
- Monitor, track, and report on KPIs, performance metrics, and ROI for all campaigns.
- Stay updated with emerging trends, tools, and algorithm changes to ensure digital competitiveness.
- Collaborate with design, sales, and product teams to create cohesive and effective marketing messages.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field (Master's is a plus).
- Proven 3+ years of practical experience in a digital marketing managerial role.
Solid experience in:
- SEO (on-page and off-page)
- Google Ads & Analytics
- Facebook & Instagram Ad Manager
- Performance tracking tools (GA4, Search Console, SEMrush, Ahrefs, etc.)
- Email marketing software (Mailchimp, HubSpot, etc.)
- WordPress or other CMS platforms
- Social media content planning and engagement
- Strong analytical mindset and experience with conversion rate optimization (CRO).
- Excellent communication, leadership, and team collaboration skills.
- Experience in financial services, tech, SaaS, or B2B marketing is a plus.
What We Offer:
- A high-impact role in a growth-driven organization
- Dynamic, collaborative, and learning-focused environment
- Growth opportunities into senior leadership roles
Contact Us, WhatsApp +92 333 0105499
#hiring #lahorejobs #marketingjobs #digitalmarketingmanager #socialmediastrategist #marketingexpert
Seniority level- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesBusiness Consulting and Services
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