
VP of Marketing-Life Management Science Cluster
4 weeks ago
As Vice President of Marketing, you will take on a key leadership role, driving and aligning marketing efforts for a group of distinct brands across our Life Management Science Cluster: LMSL International, LMSL Indonesia, LMSL Romania, LMSL Vietnam, Artaevita, Logaevita, and Aegenda.
This position involves overseeing the strategic direction and execution of marketing initiatives, ensuring alignment with the 28 domains of the internal Marketing Framework and the broader objectives of the Poaetry Ecosystem.
Your mission will be to streamline workflows, enhance team performance, and capitalize on synergies between the five entities, all while ensuring consistent branding, operational excellence, and sustained growth.
Key ResponsibilitiesStrategic Leadership- Define the cluster's marketing strategy in line with ecosystem-wide objectives and standards.
- Guide adoption of core frameworks, ensuring consistency across all brands within the cluster.
- Act as the senior marketing authority within the cluster, shaping vision, priorities, and execution plans.
- Oversee initiatives aligned with each entity's brand strategy that support market positioning and competitive differentiation for LMSL International, LMSL Indonesia, LMSL Romania, LMSL Vietnam, Artaevita, Logaevita, and Aegenda.
- Ensure brand governance, maintaining all visual and verbal identity standards.
- Direct the rollout of brand assets across campaigns, communications, and internal platforms.
- Oversee SEO & SEM initiatives for organic search visibility and paid advertising to support lead generation and brand awareness.
- Drive engagement through social media strategies and targeted campaigns.
- Optimize marketing initiatives for mobile platforms and emerging digital touchpoints.
- Oversee the creation of high-quality content tailored to the B2B audience.
- Manage media relations and public communications to maintain a positive reputation.
- Ensure websites are user-friendly, accessible, and optimized for lead generation.
- Develop data-driven strategies for CRM focusing on retention, satisfaction, and personalized engagement.
- Plan and execute integrated, multi-channel marketing campaigns.
- Oversee participation and organization of industry events and cluster-hosted events.
- Conduct market research to understand trends and customer needs, refining strategies accordingly.
- Define KPIs, monitor performance, and implement improvements.
- Build and mentor a high-performing marketing team.
- Standardize workflows and practices to improve operational efficiency.
- Partner with sales, product, and operations teams to align marketing efforts with business goals.
- Facilitate integration of marketing strategies within the ecosystem.
- Support pricing strategies based on market dynamics.
- Oversee CSR and community engagement initiatives.
- Regularly assess and improve marketing activities.
- Bachelor's degree in Marketing, Business, Communications, or related fields; MBA preferred.
- At least 5 years of senior marketing leadership experience.
- Proficiency across the 28 marketing domains, including digital marketing, branding, content creation, and analytics.
- Experience leading multi-entity teams and fostering collaboration.
- Expertise in digital tools like Google Analytics, HubSpot, and CRM platforms.
- Strong organizational and strategic planning skills.
- Excellent communication skills in English.
- Results-oriented with a passion for measurable outcomes.
- Adaptable and resilient in dynamic environments.
- Aligned with company values of excellence, partnership, and agility.
- Leadership role within a recognized global ecosystem.
- Opportunity to shape marketing strategies for diverse entities.
- Remote-first, collaborative work environment.
- Competitive compensation and growth potential.
Required Documents:
- Updated CV
- Portfolio of successful campaigns and leadership roles
- Practical evaluation
Employment Details:
- Start Date: To be discussed post-interview
- Contract Duration: Indefinite, with a three-month probation period
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