Email Marketing

2 days ago

Lahore, Punjab, Pakistan Ecommerceusagoods Full time
Email Marketing & B2B Lead Generation ExpertEmail Marketing & B2B Lead Generation Expert

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Compensation: Competitive (120k to 200k)

Job Overview

We are looking for a results-driven Email Marketing & B2B Lead Generation Expert to help us identify, build, and engage targeted B2B audiences. The ideal candidate should be experienced in finding qualified leads, managing cold and warm email campaigns, and using platforms like Klaviyo for segmentation, automation, and analytics.

This is a highly strategic and hands-on role — perfect for someone who understands both the technical side of email tools and the human side of persuasive messaging.

Key Responsibilities

  • Conduct research to identify qualified B2B leads using tools like Apollo, ZoomInfo, Skrapp, Hunter, etc.
  • Build and maintain targeted email lists based on industry, job title, geography, etc.
  • Launch bulk outreach email campaigns and follow-up sequences
  • Segment, automate, and optimize campaigns using Klaviyo or similar platforms
  • Write compelling email copy that drives opens, clicks, and conversions
  • Monitor campaign performance (open rates, CTR, reply rates, unsubscribe, bounce) and adjust accordingly
  • Manage inbox responses and hand off interested leads to the sales team
  • Maintain a clean, organized database of leads and campaign reports

Requirements

  • Proven experience in B2B lead generation and cold email outreach
  • Hands-on experience with Klaviyo for email segmentation, automation, and performance tracking
  • Familiarity with lead sourcing and scraping tools (Apollo, Hunter, Skrapp, etc.)
  • Strong written English and copywriting skills
  • Ability to manage and optimize bulk email campaigns at scale
  • Knowledge of best practices for email deliverability, inboxing, and avoiding spam filters
  • Analytical mindset with ability to make data-driven decisions
  • Self-motivated and organized — able to work independently and meet deadlines

Nice to Have

  • Experience with tools like Lemlist, Instantly, Mailshake, or GMass
  • Knowledge of LinkedIn lead generation or outbound workflows
  • Prior experience generating leads for SaaS or eCommerce service providers
  • Familiarity with CRM tools like HubSpot, Pipedrive, or Close

To Apply

Please include the following:

  • Your resume or LinkedIn profile (mraqibusman@gmail.com)
  • Specific examples of B2B lead generation or email campaigns you've executed
  • Tools and platforms you're experienced with
  • Brief overview of your strategy or approach to finding and converting cold leads

If you're a proactive lead hunter and email marketing expert who knows how to turn cold data into warm conversations, apply now — we'd love to work with someone who brings both strategy and execution to the table.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesOnline and Mail Order Retail

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