
Media Buyer
2 days ago
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We are seeking a highly skilled PPC Advertising Expert with proven experience in managing and optimizing Google Ads and Meta (Facebook & Instagram) Ads for ecommerce brands. You will be responsible for strategizing, executing, and scaling paid ad campaigns that drive conversions, improve ROAS, and contribute to overall business growth.
Key Responsibilities:
- Plan, create, and manage high-performing PPC campaigns on Google Ads and Meta Ads platforms.
- Conduct keyword research, audience targeting, A/B testing, and performance analysis.
- Optimize ad creatives, bidding strategies, landing pages, and funnel steps to improve conversion rates and ROAS.
- Set up and manage retargeting and lookalike campaigns to maximize sales.
- Track and report campaign performance using tools like Google Analytics, GA4, Meta Ads Manager, etc.
- Stay updated on the latest ecommerce trends, platform changes, and best practices.
- Collaborate with the content/creative team to ensure ad messaging aligns with brand voice.
- Recommend and implement improvements in campaign strategy based on data insights.
Requirements:
- Proven experience in managing ecommerce PPC campaigns across Google and Meta platforms.
- Strong understanding of ad targeting, bidding strategies, customer journey, and sales funnels.
- Hands-on experience with Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook & Instagram).
- Proficiency in using Google Analytics, GA4, Google Tag Manager, and Meta Pixel.
- Excellent analytical skills and experience with data-driven decision-making.
- Ability to manage budgets efficiently and deliver measurable results.
- Up-to-date with the latest trends and best practices in paid marketing and ecommerce.
- Strong communication and reporting skills.
Preferred Qualifications:
- Google Ads Certification and/or Meta Blueprint Certification.
- Experience with Shopify, WooCommerce, or other ecommerce platforms.
- Familiarity with email marketing and CRO strategies.
- Seniority levelEntry level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesAdvertising Services
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