Media Buyer

4 weeks ago

Lahore, Punjab, Pakistan WeProms Digital Full time

2 days ago Be among the first 25 applicants

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We are seeking a highly skilled PPC Advertising Expert with proven experience in managing and optimizing Google Ads and Meta (Facebook & Instagram) Ads for ecommerce brands. You will be responsible for strategizing, executing, and scaling paid ad campaigns that drive conversions, improve ROAS, and contribute to overall business growth.

Key Responsibilities:

  • Plan, create, and manage high-performing PPC campaigns on Google Ads and Meta Ads platforms.
  • Conduct keyword research, audience targeting, A/B testing, and performance analysis.
  • Optimize ad creatives, bidding strategies, landing pages, and funnel steps to improve conversion rates and ROAS.
  • Set up and manage retargeting and lookalike campaigns to maximize sales.
  • Track and report campaign performance using tools like Google Analytics, GA4, Meta Ads Manager, etc.
  • Stay updated on the latest ecommerce trends, platform changes, and best practices.
  • Collaborate with the content/creative team to ensure ad messaging aligns with brand voice.
  • Recommend and implement improvements in campaign strategy based on data insights.

Requirements:

  • Proven experience in managing ecommerce PPC campaigns across Google and Meta platforms.
  • Strong understanding of ad targeting, bidding strategies, customer journey, and sales funnels.
  • Hands-on experience with Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook & Instagram).
  • Proficiency in using Google Analytics, GA4, Google Tag Manager, and Meta Pixel.
  • Excellent analytical skills and experience with data-driven decision-making.
  • Ability to manage budgets efficiently and deliver measurable results.
  • Up-to-date with the latest trends and best practices in paid marketing and ecommerce.
  • Strong communication and reporting skills.

Preferred Qualifications:

  • Google Ads Certification and/or Meta Blueprint Certification.
  • Experience with Shopify, WooCommerce, or other ecommerce platforms.
  • Familiarity with email marketing and CRO strategies.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesAdvertising Services

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