B2B Marketing Specialist

3 weeks ago

Islamabad, Islamabad, Pakistan IndustryGeniuses Full time

Would you like to work for one of the hottest tech start-ups in London that is embarking on a journey to shape industries of the future? IndustryGeniuses is offering the right candidates a lifetime opportunity to work on exciting initiatives in an entrepreneurial, fast-paced environment. Our primary focus is working with Salesforce ISVs (Independent Software Vendors) and B2B brands. Salesforce is one of the world's largest technology companies and is consistently ranked as a Top 5 most innovative company by Forbes.

We run high-impact blogs, newsletters, B2B influencer marketing, webinars, and virtual roundtables that focus on industry-tailored content relevant and informative for industry decision-makers. Our team's experience includes working with over 300 tech start-ups and brands that have been at the forefront of digital innovation over the past decade.

The ideal candidate will have at least two years of experience in B2B customer outreach, lead generation, sales campaigns, LinkedIn strategy, ABM/account-based marketing, business consulting, or content marketing roles. You will be responsible for creating and effectively distributing marketing content. You will help us build a strong brand presence through innovative promotional offerings, online and offline marketing campaigns, and marketing events. Collaboration with the sales team will be key to ensure your marketing efforts support their sales initiatives. Additionally, your analytical skills will be vital in monitoring and reporting on the success of your sales and marketing activities.

Responsibilities

  • Strengthen relationships with clients and company partnerships
  • Plan and execute campaigns and events
  • Track, analyze, and report on the success of campaigns and events
  • Create online and offline marketing content
  • Empower the sales team with marketing content and campaigns to drive sales

Qualifications

  • Minimum 2-3 years of experience in B2B lead generation, sales, business development, or marketing
  • BS/BA in Marketing, Journalism, or a related field
  • Excellent writing and communication skills
  • Digitally savvy with a passion for new trends, innovations, and market shifts

Seniority level

  • Entry level

Employment type

  • Full-time

Job function

  • Marketing and Sales

Industries

  • Marketing Services

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