Healthcare Marketing Executive

3 weeks ago

Lahore, Punjab, Pakistan Nutrifactor Laboratories (Pvt) Limited Full time

Nutrifactor has been manufacturing nutraceutical products, vitamins, minerals and other natural health care products for more than 10 years. Our 30+ years of expertise in family owned pharmaceutical business has enabled us to identify industry trends far ahead of the competition. Nutrifactor has invested heavily in extensive manufacturing, well equipped laboratory, modern instruments, efficient distribution and warehousing capabilities that position us for future growth and allow us to serve better both domestically and internationally.

Job Description

We are seeking a dynamic and proactive Healthcare Marketing Executive to join our team. As a Healthcare Marketing Executive, you will play a pivotal role in driving Nutrifactor's marketing initiatives, supporting product launches, executing promotional campaigns, and contributing to innovative marketing strategies, particularly in the healthcare and wellness industry.

Location: DHA Phase 8

Qualifications:

Education: Bachelor's degree in Marketing, Business, Nutrition, Pharmacy, Dietetics, or a related field.

Experience: 1-2 years in relevant field.

Key Responsibilities:
  • Assist in the planning and execution of product launches, including the development of launch strategies and coordination of promotional campaigns.
  • Conduct thorough product and market research to identify emerging trends, consumer preferences, and competitive landscapes, particularly in the healthcare sector.
  • Collaborate with the marketing team to conceptualize and create engaging social media campaigns targeting healthcare and wellness audiences.
  • Create and manage content across various marketing channels, including digital, print, and social media.
  • Formulate and oversee digital marketing campaigns to optimize Nutrifactor's online presence, with a focus on healthcare products.
Requirements:
  • Exceptional research skills with the ability to gather and analyze healthcare-related data effectively.
  • Outstanding written and verbal communication skills.
  • Strong project management and organizational skills.
  • A passion for healthcare marketing with a keen interest in consumer trends in the health and wellness industry.
  • Creative skills in designing marketing materials, creating engaging content, and branding. Experience with design tools such as Adobe Photoshop, Illustrator, or Canva.
Benefits:
  • Competitive salary and benefits package.
  • Opportunity to work for a leading health and wellness brand.
  • Dynamic and fast-paced work environment.
  • Opportunity to learn and grow your career.
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