Executive trade Marketing

1 week ago

Karachi, Sindh, Pakistan PTCLal Full time

With our unwavering #ReadyToRise mindset, we have been recognized as an award-winning BEST PLACE TO WORK in the Telecom and Technology sector in Pakistan.

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability.

PTCL Group Vision & Values:

With a clear vision to become the largest technology player and the national champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:

  • Be Resilient
  • Think Big
  • Win Every Battle
  • Value Success

HOW CAN YOU EXPRESS YOUR TALENT

BTL Marketing Coordination:

  • Develop and implement BTL marketing strategies to support sales initiatives and enhance brand visibility at the consumer level.
  • Collaborate with the marketing department to create and arrange point-of-sale (POS) materials, promotional displays, and other marketing collateral.
  • Ensure that all BTL marketing activities align with brand guidelines and messaging.
  • Work closely with the sales team to understand their needs and provide the necessary marketing support to drive sales performance.
  • Coordinate the distribution of POS materials and promotional items to sales teams and retail locations.
  • Monitor inventory levels of marketing materials and ensure timely replenishment to support ongoing campaigns.

Performance Measurement & Reporting:

  • Track and analyze the effectiveness of BTL marketing activities, using metrics to assess impact on sales and consumer engagement.
  • Prepare and present regular reports on BTL activities, insights, and recommendations for future initiatives to senior management.
  • Utilize data analytics to inform decision-making and continuously improve BTL marketing strategies.

Collaboration with Internal Teams:

  • Serve as the primary point of contact between the sales and marketing departments for all BTL initiatives.
  • Collaborate with product management to ensure that BTL materials effectively communicate product features and benefits.
  • Engage with external vendors and agencies to source and produce marketing materials as needed.

Market Research & Insights:

  • Conduct market research to understand consumer behavior and preferences, informing BTL strategy development.
  • Gather feedback from sales teams and consumers to identify areas for improvement in BTL marketing efforts.
  • Stay informed about industry trends and best practices in BTL marketing to enhance effectiveness.

Training & Support:

  • Provide training and support to sales teams on BTL initiatives and the use of marketing materials.
  • Develop resources and guidelines for sales teams to effectively implement BTL activities in the field.
  • Act as a point of contact for sales teams regarding BTL program inquiries and support.

Budget Management:

  • Assist in the management of the BTL marketing budget, ensuring efficient allocation of resources.
  • Monitor expenses related to BTL activities, providing recommendations for adjustments as necessary.
  • Ensure compliance with financial policies and guidelines in all BTL marketing activities.

Qualifications & Skills:

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: 4-6 years of experience in marketing support, trade marketing, or related roles, preferably in the telecom or consumer goods industry.

Technical Skills:

  • Proficiency in marketing analytics and reporting tools.
  • Strong understanding of BTL marketing strategies and best practices.
  • Familiarity with CRM systems and sales management software.

Soft Skills:

  • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Excellent organizational and project management skills, capable of handling multiple initiatives simultaneously.
  • Results-oriented mindset with a focus on driving sales performance through effective marketing support.
  • Strategic thinking and business acumen.
  • Ability to drive results through effective program management and collaboration.
  • Strong customer orientation and relationship-building skills.
  • Commitment to continuous improvement and innovation in BTL marketing practices.

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.

Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Business Development and Marketing
  • Industries: Telecommunications
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