Trade Marketing Manager

2 days ago


Karachi, Sindh, Pakistan EBM Full time
About EBM

EBM is a leading company in the manufacturing industry, dedicated to delivering high-quality products and services.

Job Description
  • Create and manage trade marketing activity plans for assigned categories, including merchandising, promotions, and performance monitoring with full budget ownership.
  • Develop channel-specific trade plans for current and new product development (NPD) products.
  • Implement channel-specific plan-o-grams and coordinate with brand, supply chain, and finance teams for planning and execution.
  • Manage promo plans according to guidelines and key performance indicators (KPIs).
Responsibilities
  1. Conduct analysis of activities to propose changes to promo guidelines or activity plans, create gap-closing activities, and develop POSM and trade tools for new and current products.
  2. Drive shopper insights into action and create annual shopper marketing plans, including trade launch plans, channel/shopper job-to-be-done, budgets, promo guides, and shopper activation plans.
  3. Prepare market/shopper trend analyses, assortment visibility, shelf layout, promo efficiency proposals, and ensure product availability and optimal pricing through coordination with supply chain, logistics, and finance departments.
  4. Facilitate communication between marketing, sales, and other relevant departments to ensure cohesive category management.
  5. Assist in planning and executing trade marketing activities, including promotions, in-store displays, and merchandising.
Benefits
  • Opportunity to work with a dynamic team in a fast-paced environment.
  • Professional growth and development opportunities.
  • Competitive compensation and benefits package.


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