Google Ads Specialist

4 weeks ago

Islamabad, Islamabad, Pakistan VASL Full time
Title:Google Ads Specialist
Location:Remote
Type: Part time
Timings:9 PM - 1 AM, Pakistan Standard Time

Job Description
We are seeking a highly skilled Google Ads Specialist to join our team on a part-time basis. The ideal candidate will have over 4 years of experience in managing and optimizing Google Ads campaigns, particularly for e-commerce businesses. Your expertise will be critical in driving online sales, improving ROI, and scaling ad performance.

Key Responsibilities:

• Campaign Management: Create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and Performance Max to achieve e-commerce goals.

• Keyword Research: Identify and target high-converting keywords relevant to the brand's products.

• Ad Copy Creation: Develop compelling ad copies aligned with brand tone and target audience.

• A/B Testing: Conduct tests for ad creatives, bidding strategies, and audience targeting to improve campaign performance.

• Performance Analysis: Monitor, analyze, and report on campaign performance, providing actionable insights to improve results.

• Budget Management: Manage ad spend efficiently, ensuring a positive ROI within budget constraints.

• Shopping Ads Optimization: Set up and optimize Google Shopping campaigns to boost product visibility and sales.

• Remarketing: Develop and manage remarketing campaigns to re-engage potential customers.

• Market Research: Stay updated with the latest trends and changes in Google Ads and e-commerce marketing strategies.

• Familiarity with Techniques and Strategies: Leverage advanced advertising techniques and strategies to optimize results.

Requirements:

• Experience:

• At least 4+ years of proven experience managing Google Ads campaigns, with a focus on e-commerce businesses.

• Hands-on experience in Google Ads Manager, Google Analytics, and Google Merchant Center.

• Technical Skills:

• Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento.

• Proficiency in Google Tag Manager and conversion tracking is a plus.

• Analytical Skills:

• Strong ability to interpret data and use a data-driven approach for decision-making.

• Knowledge of SEO:

• Understanding of SEO and how it integrates with Google Ads.

Communication:

• Excellent verbal and written communication skills with attention to detail.

Availability:

• Ability to work independently and manage time effectively within a 20-hour/week schedule.

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