Google Ads Specialist

7 days ago

Islamabad, Islamabad, Pakistan IKONIC Full time
Position: Google Ads Specialist (Mobile Apps | TROAS-Focused)

Working Hours:4:00 PM – 1:00 AM

Location: Remote

Department: Marketing

About IKONIC

IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. We're known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Position Purpose:

We're looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS, with a sharp focus on TROAS-based strategies. You'll manage full-funnel performance campaigns, run growth experiments, and work cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.

Education & Professional Qualification:

  • Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.

  • Certification(s): Google Ads Certification is a plus.

Experience:
  • 2+ Year of experience in Google Ads Specialist TROAS-Focused
Responsibilities:

  • Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)

  • Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs

  • Perform deep competitor analysis using tools like SensorTower or AppMagic

  • Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)

  • Monitor and improve app store visibility and ratings through review strategies

  • Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking

  • Design and test creatives for various user journey stages

  • Refine targeting, bidding, creatives, and placements to meet KPIs

  • Build performance dashboards and deliver reporting

  • Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages.

  • Stay updated with the latest Google Ads trends, policies, and best practices.

Requirements

  • 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS

  • Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking

  • Hands-on experience with ad mediation platforms

  • Ability to manage review generation strategies on both app stores

  • Experience with paid campaigns for apps with subscriptions or IAPs

  • Strong analytical mindset

  • Excellent collaboration and communication skills

#J-18808-Ljbffr

  • Google Ads

    17 hours ago

    Islamabad, Islamabad, Pakistan Firstly Web Full time

    Google Ads (Adwords) Specialists & Facebook AdsWe serve a diverse clientele in the publishing industry. We are seeking motivated Google Ads (AdWords) and Facebook Ads Specialists who are fresh graduates looking to kickstart their careers in digital marketing.Responsibilities:Create, manage, and optimize Google Ads campaigns.Conduct keyword research and...

  • Google Ads And Facebook Ads Specialist

    17 hours ago

    Islamabad, Islamabad, Pakistan Frillsoft Full time

    Google Ads And Facebook Ads Specialist - REMOTELocation: RemoteCompany Overview:Frillsoft is a company that offers candidate sourcing and recruitment services. They have a wide network and expertise in finding the perfect candidates for different job positions. Their goal is to help businesses find the right talent and support their growth.Role DescriptionAs...

  • Google Ads Specialist

    2 weeks ago

    Islamabad, Islamabad, Pakistan GK Hair Full time

    Direct message the job poster from GK HairAssistant Manager Admin & HR/IT at GK Hair Professional Tibolli LLCPosition Overview:As a Google Ads Specialist, you will be responsible for planning, executing, and optimizing Google Ads campaigns to drive traffic, conversions, and sales. Your expertise will play a critical role in enhancing brand visibility,...

  • Google Ads Specialist

    3 weeks ago

    Islamabad, Islamabad, Pakistan AutoScale Ventures Full time

    We are looking for a Google Ads Specialist to join our dynamic team and spearhead our efforts to drive business growth and customer engagement. In this role, you will play a pivotal part in developing and implementing innovative marketing strategies that resonate with our audience and drive measurable results.Core Hours & Benefits:Core Hours: Monday -...

  • Media Buyer meta ads and google ads

    2 weeks ago

    Islamabad, Islamabad, Pakistan GOFTECH Full time

    Direct message the job poster from GOFTECHCofounder & Director GOFtech Solutions | Digital Marketing Strategist | Google & Meta Ads Specialist | Google Certified | Google partner | GTM & GA4…Company DescriptionGOFTECH is a forward-thinking tech company dedicated to empowering businesses and individuals with innovative solutions. Our expertise spans web and...

  • Google Ads

    2 weeks ago

    Islamabad, Islamabad, Pakistan Firstly Web Full time

    We want someone who is REALLY good and knows about setting up full funnels, landing pages and everything else. You need to be able to do it from A to Z. We have a lot of work for you; if you are an expert, otherwise don't waste our time. We want someone who is REALLY REALLY GOOD.We are an SEO company looking for a highly motivated, extremely efficient, and...

  • Media Buyer meta ads and google ads

    2 weeks ago

    Islamabad, Islamabad, Pakistan GOFTECH Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from GOFTECHCofounder & Director GOFtech Solutions | Digital Marketing Strategist | Google & Meta Ads Specialist | Google Certified | Google partner | GTM & GA4…Company DescriptionGOFTECH is a forward-thinking tech company dedicated to empowering businesses and...

  • Google Ads Manager

    2 weeks ago

    Islamabad, Islamabad, Pakistan GW by Grana Waheed Full time

    Job Description:GW by Grana Waheed is a forward-thinking beauty, cosmetic, and personal care brand dedicated to enhancing natural beauty while prioritizing sustainability and inclusivity. Established in 2024, our mission is to empower individuals through high-quality, innovative products that cater to diverse skin types and tones. We are looking for a Google...

  • Ad Operations Specialist

    4 days ago

    Islamabad, Islamabad, Pakistan Advergic Full time

    Direct message the job poster from AdvergicCEO @ Advergic | Strategizing Global Expansion in Ad TechCompany DescriptionAdvergic is a leading ad optimization and ad tech platform that helps web and app publishers increase their ad revenue by a minimum of 30%. Our technology provides an intelligent layer between publishers' platforms and major ad networks to...

  • Paid Ads Manager

    4 weeks ago

    Islamabad, Islamabad, Pakistan Global Talent Outsourcing Full time

    Job Description:Job Title: Paid Ads Manager for eCommerce Store (Remote – US Shift)Company: Global Talent Outsourcing (On Behalf of The Dress Outlet, USA)Location: Remote (Candidates from Pakistan Only)Job Type: Full-Time | US Shift | Salary in USDJob Description:Global Talent Outsourcing is hiring on behalf of The Dress Outlet, a leading U.S.-based...