Google Ads Specialist

5 days ago

Islamabad, Islamabad, Pakistan IKONIC Full time
Position: Google Ads Specialist (Mobile Apps | TROAS-Focused)

Working Hours:4:00 PM – 1:00 AM

Location: Remote

Department: Marketing

About IKONIC

IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. We're known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Position Purpose:

We're looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS, with a sharp focus on TROAS-based strategies. You'll manage full-funnel performance campaigns, run growth experiments, and work cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.

Education & Professional Qualification:

  • Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.

  • Certification(s): Google Ads Certification is a plus.

Experience:
  • 2+ Year of experience in Google Ads Specialist TROAS-Focused
Responsibilities:

  • Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)

  • Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs

  • Perform deep competitor analysis using tools like SensorTower or AppMagic

  • Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)

  • Monitor and improve app store visibility and ratings through review strategies

  • Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking

  • Design and test creatives for various user journey stages

  • Refine targeting, bidding, creatives, and placements to meet KPIs

  • Build performance dashboards and deliver reporting

  • Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages.

  • Stay updated with the latest Google Ads trends, policies, and best practices.

Requirements

  • 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS

  • Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking

  • Hands-on experience with ad mediation platforms

  • Ability to manage review generation strategies on both app stores

  • Experience with paid campaigns for apps with subscriptions or IAPs

  • Strong analytical mindset

  • Excellent collaboration and communication skills

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