
Digital Marketing Manager
15 hours ago
Northfield, Pakistan
We're looking for a FEMALE Digital Marketing Manager to join our growing team.
The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
You should be both creative and data-driven, and enjoy measuring and analyzing the performance of social media posts and blogs to create or fine-tune content that ranks highly in search and drives quality organic traffic to our website and sales channels.
Job Specification- Plan and execute all aspects of digital marketing including SEO/SEM, CRM, email marketing, social media (FB, IG, YT), and display advertising campaigns.
- Develop and execute click funnel strategies for lead generation.
- Develop and maintain a procedure for regular reporting.
- Measure and report performance of all digital marketing campaigns, and assess against KPIs.
- Identify insights and trends, and optimize ad spend and performance based on those insights.
- Create A/B and multivariate testing to continually improve campaign results.
- Work with designers to optimize campaigns.
- Independently or collaboratively create graphics and landing pages that optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Evaluate emerging technologies and provide insights, leadership, and perspective for adoption where appropriate.
- Maintain and fine-tune website experience, including SEO, CMS, reviews, and pricing/promotional calendar to ensure consistency in our acquisition strategy and consumer digital experience.
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