Product Growth Eexecutive

4 weeks ago

Lahore, Punjab, Pakistan OLX Pakistan Full time

Product Growth Executive:

We are currently hiring a Growth Executive who will be responsible for delivering effective growth ideas to generate traffic, acquire users and monetisation of the digital products and services. This is a cross-functional role that works closely with the marketing, product management, technology teams to conceptualize, and launch features and campaigns that will increase usage, traffic and revenues for the digital channels.

Main Responsibilities

Your responsibilities will include:

  • Developing and executing CLM campaigns using data and insights to drive traffic to digital channels
  • Planning and executing emails, push notifications & in-apps to reach the target audience.
  • Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future growth strategies. Experience with Google Analytics is highly preferred.
  • Work in a team with designers and content writers to optimize email creative and template structure based on best practices.
  • Working closely across teams with other teams (Design, Product & Commercial) to share ideas, feedback & present results.
  • Leading new product features and leveraging email marketing & push notifications
  • Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand.
  • Identifying, developing & optimising growth channels to drive revenues growth

Key Requirements

  • You have a degree in Marketing, Business Administration, Computer Science or related field.
  • You possess excellent attention to detail, analytical skills and leverage data, metric, analytics and consumer behavior trends to generate creative ideas.
  • You are a highly goal-oriented individual who is resilient in their pursuit of growth.
  • You are open minded, curious and a strong problem solver.
  • You should have sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy.
  • Experience with CLM Automation platforms such as Moengage Braze or OneSignal
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