
Brand Manager
3 weeks ago
JOB PURPOSE
To develop and oversee the implementation of a comprehensive brand strategy for the allocated brand that helps NFL in building brand awareness, driving customer engagement and growing market share
KEY ACCOUNTABILITIES & RESPONSIBILITIES
- Develop and oversee the implementation of a comprehensive brand strategy to build, protect and enhance the allocated category in accordance with NFL's overall business objectives
- Oversee the management of the allocated category product portfolio which includes monitoring product performance, identifying opportunities for product improvements, and managing product life cycles
- Analyse market trends, consumer insights, and competitive landscape to identify opportunities for growth and differentiation of the allocated category
- Develop and execute brand plans for the allocated category which includes developing the brand positioning, messaging, and marketing activities that effectively communicate the brand's value proposition to the target audience
- Collaborate with QIRD, finance and Sales teams to develop the pricing strategy for all products within the allocated category
- Collaborate with cross-functional teams to develop and launch new products or enhance existing products that are aligned with the overall strategy for the allocated brand which includes management of the full product lifecycle
- Plan and execute the launch of new products within the category, including positioning, pricing, and promotional strategies
- Define and develop the brand's visual elements, including logo, packaging, and design, to ensure consistency and recognition in the market
- Collaborate with Marcoms teams to design and implement marketing campaigns and promotional activities that increase brand awareness and drive sales within the allocated category
- Work closely with the Sales teams to provide them with the necessary tools and resources to effectively sell the products in the allocated category e.g. sales materials, training programs, and incentives
- Collaborate with departments across NFL such as QIRD, Supply Chain, and Finance, to ensure seamless coordination and alignment of strategies and plans related to the allocated category
- Develop and manage the category budgets, ensuring that resources are allocated efficiently and effectively to achieve the desired business outcomes
- Monitor, track and report on KPIs for the allocated category and prepare regular management reports on the performance of all products within the allocated category
- Maintain strong relationships with key stakeholders, including suppliers, retail partners, and distributors
Skill Requirements:
·Strategic Thinking
·Cross-Functional Collaboration
·Analytical Skills
·Brand Management
·Market Analysis
·Marketing Execution & Budgeting– Planning campaigns and managing budgets to achieve business outcomes.
Background Requirements:
Education: Graduate
Experience: 8-10 years relevant experience preferred.
Location:Corporate Head Office
We at National Foods are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world. If you require any additional support, we encourage you to advise us at the time of your application for us to better support your recruitment journey.
#J-18808-Ljbffr-
brand manager
2 weeks ago
Karachi, Sindh, Pakistan Connect Sales Full timeFAMOUS FMCG COMPANY BASED IN KARACHI IS LOOKING FOR BRAND MANAGER, CANDIDATE MUST HAVE MBA WITH 3-5 YEARS OF STRONG BRAND MANAGEMENT EXPERIENCE WITHIN IN FMCG SECTOR, PLEASE APPLY ONLINE IF YOU FULLFIL THE ABOVE CRITERIAdevelopment of the brands -Identify and manage brand projects & maintaining the positive brand profileManaging brand agencies and supplier...
-
Brand Manager
3 weeks ago
Karachi, Sindh, Pakistan IBL HEALTHCARE Full timeIBL Healthcare is seeking a passionate and experienced Brand Manager or Assistant Brand Manager to join its dynamic team at the Karachi Head Office. This is a golden opportunity for individuals with a background in healthcare, nutraceuticals, or consumer wellness brands, who are eager to elevate their careers and lead impactful brand strategies.The role...
-
Brand Manager
2 weeks ago
Karachi, Sindh, Pakistan National Foods Limited Full timeJoin to apply for the Brand Manager - Meal Prep role at National Foods LimitedJoin to apply for the Brand Manager - Meal Prep role at National Foods LimitedDirect message the job poster from National Foods LimitedTo develop and oversee the implementation of a comprehensive brand strategy for the allocated brand that helps NFL in building brand awareness,...
-
Brand Manager
2 days ago
Karachi, Sindh, Pakistan UNIFEROZ (Pvt) Ltd Full timeJob Specification:We are a company manufacturing & marketing OTC (Medical Devices) and Derma Cosmetics brands for domestic and exports.We are looking for a Brand Manager having either OTC/Consumer or FMCG products handling experience. He would be responsible for following:– Should be able to develop and implement marketing activities that increase brand...
-
Brand Manager
2 weeks ago
Karachi, Sindh, Pakistan National Foods Limited Full timeJOB PURPOSETo develop and oversee the implementation of a comprehensive brand strategy for the allocated brand that helps NFL in building brand awareness, driving customer engagement and growing market sharePrincipal Responsibilities:Develop and oversee the implementation of a comprehensive brand strategy to build, protect and enhance the allocated category...
-
Brand Manager
1 week ago
Karachi, Sindh, Pakistan Pryze Inc. Full timePryze is Pakistan's first skill-based competitive gaming mobile app. We offer a curated selection of skill-based games that allow players to compete and earn real money rewards. Our mission is to empower gamers through technology, creating a deeply integrated financial ecosystem tailored to the growing gaming community.With over 50 million gamers in Pakistan...
-
Brand Manager
3 weeks ago
Karachi, Sindh, Pakistan Indigo Icon Full timeThese marketing campaigns will not only drive customer engagement but will further define our brand's reputation and image in relation to the marketConduct market research in order to keep up to date with customer trends, as well as try to predict future trends.Responsible for the total digital image that our brand and/or enterprise presents to the outside...
-
Brand Manager
1 week ago
Karachi, Sindh, Pakistan UPSKILL NOW Full timeDirect message the job poster from UPSKILL NOWMain Responsibilities:• Responsible for the achievement of brand/communications/public relations mission, goals and financial objectives.• Developing and managing brand budget in rolling out the marketing plan.• Developing and implementing a multi-channel integrated brand communications plan with specific...
-
Brand Manager
3 weeks ago
Karachi, Sindh, Pakistan R&I Electrical Appliances Full timeBrand Manager R&I Electrical Appliances, Pakistan Develop Annual Operating Plan, ensure competitive intelligence through market visits, devise new product development, carry out demand supply analysis, and pricing strategy through PVL. Responsible for gathering consumer insights through monthly interactions with consumers to identify needs and generate...
-
Supply Chain Manager
1 week ago
Karachi, Sindh, Pakistan Brand Edge Marketing Full timeGet AI-powered advice on this job and more exclusive features.Brand Edge Marketing is an integrated marketing agency dedicated to giving your brand a competitive edge required to succeed in the marketplace. We combine cutting-edge technology and creativity to create breakthrough experiences that engage audiences, delivering unprecedented value on your...