Brand Manager

4 weeks ago


Karachi, Sindh, Pakistan R&I Electrical Appliances Full time
Brand Manager
R&I Electrical Appliances, Pakistan

Develop Annual Operating Plan, ensure competitive intelligence through market visits, devise new product development, carry out demand supply analysis, and pricing strategy through PVL. Responsible for gathering consumer insights through monthly interactions with consumers to identify needs and generate ideas for new product/features selection. Develop advertising and promotion strategies with the communication team including advertising, brand activation, digital & PR plans for existing & new products. Track monthly sales performance and recommend push and pull strategies. Lead consumer and brand learning plan development.

Job SpecificationHave leadership and team working skills.Be highly organized in order to meet back-to-back deadlines.Have strong communication skills (written and verbal).Demonstrate out of the box thinking and creativity.

Location: Electrical/Electronic Manufacturing - Karachi, Pakistan

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