Digital Marketing Manager

3 weeks ago

Islamabad, Islamabad, Pakistan Markwebit Full time

As a Digital Marketing Manager, you will be responsible for implementing 5 Marketing Channels along with marketing activities, executing marketing plans to generate B2B leads. The ideal candidate will possess leadership qualities and have team leading experience.

Responsibilities
  1. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  2. Launch and optimize PPC campaigns.
  3. Monitor budgets and oversee search platform accounts.
  4. Track KPIs and produce useful reports for management.
  5. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other aspects of paid search in accordance with client goals.
  6. Monitor budget and adjust bids to gain better ROI.
  7. Track KPIs to assess performance and pinpoint issues.
  8. Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  9. Plan and execute all digital marketing 5 channels strategy, including SEO/SEM, Email marketing, social media marketing, affiliate marketing, and PPC campaigns, and share with higher management about expected results.
  10. Implement agency account structure for social media marketing.
  11. Oversee all the company's social media accounts.
  12. Oversee email marketing campaigns and paid media advertising campaigns on Google, Bing, LinkedIn, Facebook, etc.
  13. Plan and run conversion testing and other experiments, and work with the sales team on lead qualification and marketing-to-sales handoff processes.
  14. Create landing pages and other conversion opportunities, suggest activities for improving the quality of online content, track and measure SEO and Google Analytics metrics, and provide reports.
  15. Build an inbound marketing plan, research competitors, and provide suggestions for improvement about each project.
  16. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  17. Keep track of all marketing tools including Google and Bing (analytics, webmaster, Google My Business/Bing Places, and Google Adwords) to monitor the performance of client's website and make recommendations for improvement.
Job Specification


• Minimum 16 years of education and a Bachelor's degree from an HEC recognized university in the field of Computer Science or Marketing.

• Understanding of PPC, knowledge of tools and technologies involved in the process from start to end.

• Expert in internet marketing for generating B2B leads.

• Proven minimum working experience of 4 years as Digital Marketing Manager.

• Demonstrable experience leading and managing SEO/SEM marketing teams.

• Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Understanding of the software development process, knowledge of tools and technologies involved in the process from start to end.

Work Environment and Benefits

The company offers a market competitive salary along with other benefits such as:

• Training and Development

• Annual, Casual & Sick Paid Leaves

• Leaves Encashment

• Monthly and Annual Bonuses

• Collaborative Working Environment

• Attractive commission will be provided on each project's successful completion.

Information Technology and Services - Rawalpindi, Pakistan

About Us

We are the trendsetter in the digital marketing industry, creating innovative marketing strategies to help our clients reach their business goals. We have a committed and professional team of digital experts in SEO and social media.

#J-18808-Ljbffr

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